While working for PepsiCo, Tyler collaborated with the marketing team on product innovations that were being launched on his production line. “Seeing and talking to the marketing team, I decided right then I wanted to do THAT. Marketers are the group most in touch with the consumer and have the deepest insight about the needs and desires that we are trying to fulfill as a business. That really drew me.”
The Kelley School of Business was Tyler’s top choice for an MBA program because of its reputation for having a top-tier marketing program. When Tyler came to visit the campus, he fell in love with Kelley. He met Jonlee Andrews, the former director of the Consumer Marketing Academy, and he was able to see how his interests and the vision for his future aligned with the goals of the CMA.
“I chose CMA,” said Tyler, “because I wanted to go into brand management in the food and beverage world. In the CMA, I started interacting with different companies, and I learned what it meant to be a manager of brands and to really deliver value to consumers. The CMA taught me that it’s not just about the products you are working on, it’s about who you are doing it for.”
Last summer, Tyler marketed healthcare and beauty supplies through an internship at Procter & Gamble. “I worked on the Herbal Essences line, and I knew nothing about the industry when I went in, but through the rigorous training and development of key skills in the CMA, I was prepared for the rigors of my internship.”
What aspect of the CMA helped most? “Hands down, the most valuable component is the academy project,” said Tyler. “For seven weeks, you are given a real prompt from a real company. You work in a team setting to present recommendations to corporate executives. When the company said, ‘We never would have thought of this without you,’ it helped me feel confident in the skills I was taking to my internship.”
Tyler is excited to be returning to Procter & Gamble full-time as an assistant brand manager.