“I liked technology and e-commerce,” said Scott, “but then I found out I loved consumers—working with them, finding out what they liked to do, and learning how to help them get what they want out of our business—even more.”
Scott’s discovery made him realize that he needed to go back to school in order to make his career more consumer-focused. He looked at numerous MBA programs, but it was his brother-in-law, a Kelley graduate, who suggested that the Kelley Full-Time MBA Program was the place for him because of the strength of its marketing program.
Early on, Scott realized that Kelley was not only a great business school but also a great community. Within a week after getting his acceptance letter from Kelley, Scott got a call from former Consumer Marketing Academy Director Jonlee Andrews. “She was clearly on vacation with her husband,” said Scott.“They were driving somewhere, and she took the time to talk to me for probably 30 or 40 minutes about the CMA and why it was important. For me, that was huge. It showed that the Academy was built around helping me succeed. She cared.”
Scott found that same care within his CMA cohort. “The CMA is one of the best groups I have been a part of here at Kelley,” said Scott.“I can reach out to anybody in our cohort for a job or for guidance. We are a very close group of people. The CMA gave me a network of like-minded people.”
In addition to the community, Scott gained a better understanding of the wide variety of careers and opportunities available for people interested in consumer marketing. At first Scott, like many people, believed that being part of the CMA meant focusing on consumer packaged goods (CPG).
“There was a period of time that I was nervous that I chose the wrong Academy,” said Scott, “but what I learned through networking and through the Academy week trip to Chicago is that there are a lot of different opportunities for CMA alumni. It’s not limited to food and toiletries. The knowledge I received from the CMA can be applied and used in so many marketing fields.”
This May, Scott will be taking the skills the CMA taught him to a full-time position at GE Appliances.
“GE makes products that really affect people—dishwashers, refrigerators. These machines are big pieces of our lives, and GE is working to make everyone’s lives better and easier in a way that is noticeable.”