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Indiana University Bloomington

Center for Education and Research in Retailing

CVS Receipts

CERR Associate Director John Talbott commends retailers’ online strategy but questions value of ‘early Black Friday’


National Retail Marketing Case Competition

The annual National Retail Marketing Case Competition (NRMCC) is co-sponsored by the Kelley School of Business Center for Education and Research in Retailing, Dick’s Sporting Goods, and Rapp Inc.

Home Page Insights

  • The Liberation of Design is a very interesting white paper by our partner Kalypso Retail which discusses how companies are interacting with their customers to develop new product ideas."
  • Perspectives on Retailing shares our faculty’s groundbreaking research with retail professionals.

Shaping the Future of Retailing

Strong relationships—such as those between customers and their favorite stores—are central to success in retailing. At the Center for Education and Research in Retailing, we bring together retailers, students, and faculty to advance an industry that is both fundamental to business and constantly changing.

  • Our corporate partners tap into Kelley’s talent and expertise by recruiting future star employees and applying insights from faculty and students to improve their business practices.
  • Our students use their creativity and analytical skills to succeed in fast-paced careers with top retailers—first as buyers, planners, and product developers, and later as executives.
  • Our faculty members generate valuable insights about retailing through innovative research techniques such as virtual simulations and video tracking of shoppers.

Learn more about us and our industry-shaping research.