Shaping the Future of Retailing
Strong relationships—such as those between customers and their favorite stores—are central to success in retailing. At the Center for Education and Research in Retailing, we bring together retailers, students, and faculty to advance an industry that is both fundamental to business and constantly changing.
- Our corporate partners tap into Kelley’s talent and expertise by recruiting future star employees and applying insights from faculty and students to improve their business practices.
- Our students use their creativity and analytical skills to succeed in fast-paced careers with top retailers—first as buyers, planners, and product developers, and later as executives.
- Our faculty members generate valuable insights about retailing through innovative research techniques such as virtual simulations and video tracking of shoppers.