EventsThe Center sponsors or participates in a variety of retail-related events, including those below. Please also see our Activities and Organizations page.
Global Department Store Summit 2010
WINNING IN THE NEW RETAIL ENVIRONMENT
In the current challenging economy, retailers all over the world are re-thinking their strategy, re-organizing their company to adapt to the new environment. Department stores in particular need to enhance footfall to their stores, increase conversion rates and sales volume, adapt assortments and inventories and manage their team towards excellence in customer services.
Benefits of attending:
- Identify the latest shifts and emerging trends in the department store industry
- Benchmark your company and assess the impact of new visions and strategies
- Meet with top executives from the most influential department stores in the world
Executive Speaker Series
The Center invites an executive at a leading corporation to speak at Kelley each year. In fall 2008, the CEO of Zappos.com told Kelley students about the importance of Twitter and customer service.
Kelley’s Shoppability Workshops highlight the groundbreaking consumer behavior research being conducted by Raymond Burke and other Kelley faculty and students. These conferences feature presentations and discussions by leading corporations and researchers that have studied how retail environments can translate consumer demand into purchases.
Students from the Kelley School of Business joined over 40 students from across the United States, Canada, and the UK to participate in the third annual American Collegiate Retailing Association (ACRA) Charette hosted by the University of Florida. The Charette employed cross functional teams of students studying business, interior design, fashion design, and architecture to develop a 12,000 SF new store prototype for a Florida based surf-wear retailer. The students met with senior management from the client and spent a day photographing and studying product assortments in the client's main location in Cocoa Beach. The next day the students met with industry experts in finance, store design, marketing, and operations before spending an intense two day, two night concept development period assembling their client presentations. All teams presented their concepts to the CEO, CFO, and CMO of the client on Saturday morning. The Client selected the winning concept and many of the student ideas presented will find their way into the new store location opening in Destin this summer.