Online Business Management Certificate with Purdue MS/MSE Engineering Management & Leadership
Gain business knowledge that you can apply to your current job as you build momentum for your next career move.
The Business Management Certificate offers an understanding on how to improve business operations. This program is designed to equip students with practical business intelligence and research.
You’ll learn how to make your work days more effective—so that while you keep one eye on your daily responsibilities, you can keep the other on big-picture strategy and goals.
This certificate is required for students applying through Purdue University’s MS/MSE Engineering Management & Leadership Program. If you are not considering applying to this Purdue program, please visit the Online Business Management Certificate for all students.
In this course, you’ll gain a user-oriented understanding of how accounting information should be managed to ensure its availability on a timely and relevant basis for decision making. The first part of the course reviews financial accounting and reporting while the second part of the course focuses on cost-benefit analysis for evaluating the potential value-added results from planning, organizing, and controlling a firm’s accounting information. The use of cases, forum discussions and computer support is used extensively.
Prerequisite: Previous accounting experience or the accounting primer self-guided course through Kelley School prior to enrollment in C521.
Here’s your introduction to the process of creating a market-driven organization. Specific course topics will include marketing strategy, market research and analysis, and the development of products and services, pricing, distribution and promotion. The course employs lectures, classroom discussion through threaded discussion forums, case analysis, and field research projects.
In this course, you’ll survey the management of operations in manufacturing and service firms. Students will work through diverse activities, such as:
Determining the size and type of production process
Purchasing the appropriate raw materials
Planning and scheduling the flow of materials and the nature and content of inventories
Assuring product quality
Deciding on production hardware and how it gets used
You’ll also learn that managing operations will require both strategic and tactical skills. The topics considered include:
Quality and productivity
The course makes considerable use of business cases. Most classes will be spent discussing the cases assigned. For each case, students will be asked to review actual company situations and apply technical and managerial skills to recommending courses of action. Most cases will be taken from manufacturing, but some will be service-oriented. Several of the cases will focus on international companies or challenges.
(Option to take instead of C562 with Purdue and Kelley Approval)
In this course you will be introduced to strategic management and planning, and asked to develop and execute a business strategy in a business simulation.
The Online MBA at Kelley asks you to develop a wide variety of skills and competencies in management; developing and executing a business plan is only one of these skills. This course should be viewed as in introduction to many issues that you will address again from different perspectives throughout the remainder of the MBA program.
Prerequisite: C521, C570, C580
(Option to take instead of C560 with Purdue and Kelley approval)
This course offers an introduction to tools for strategic management. It provides an introductory review of the complexities involved in determining long-term strategies. Rather than assessing a firm's environment in terms of broadly defined opportunities and threats, you will:
Examine the dynamics of the competitive environment
Learn how both the pace and direction of industry change are influenced by the resources, capabilities, and competitive interaction of rivals
The course uses discussion forums, team projects, and an interactive simulation.