Areas of Expertise
Consumer Dynamics, Analytical Customer Relationship Management, Internet and Interactive Marketing, Analytical and Empirical Analysis of Signaling Models
- PhD, Carnegie Mellon University
- MSIA, Carnegie Mellon University
- MA Honors, Peking University
- BA Honors, Peking University
- John R. Gibbs Professor and Professor of Marketing, Marketing Department, Kelley School of Business, Indiana University, August 2017 – present
- Professor of Marketing and Weimer Faculty Fellow, Marketing Department, Kelley School of Business, Indiana University, April 2016 - July 2017
- Associate Professor of Marketing (with tenure) and Weimer Faculty Fellow, Marketing Department, Kelley School of Business, Indiana University, July 2011 - April 2016
- Assistant Professor of Marketing, Marketing Department, Kelley School of Business, Indiana University, July 2005 – June 2011
- Assistant Professor of Marketing, Marketing Department, Rutgers Business School, Rutgers University, September 2003 – June 2005
Awards, Honors & Certificates
- Kelley School of Business Faculty Research Award, 2012
- Weimer Faculty Fellow, Kelley School of Business, 2011-present
- Dean's Citation for Teaching Excellence, 2010, 2011
- Nominee for Indiana University Trustees Teaching Award, 2010
- Marketing Science Institute Young Scholar, 2009
- Nominee for Doctoral Student Association Exceptional Inspiration and Guidance Award, Kelley School of Business, Indiana University, 2008
- AMA-Sheth Doctoral Consortium Faculty Fellow, University of Missouri-Columbia, 2008
- 3M Junior Faculty Grant Award, Kelley School of Business, Indiana University, 2008, 2009, 2010
- Editorial Review Board, Marketing Science, 2007 - 2008
- CART Research Frontier Award for Innovative Research, Carnegie Mellon University, 2006
- Finalist, John D. C. Little Award, Marketing Science and Management Science, 2005
- Faculty Service Award, Alpha Kappa Psi, Rutgers University, 2005
- John A. Howard AMA Doctoral Dissertation Award, 2004
- William Cooper Dissertation Competition Award, Carnegie Mellon University, 2003
- AMA-Sheth Doctoral Consortium Fellow, University of Miami, 2001
- Best Student Teacher Award, Carnegie Mellon University, 2001
- William Larimer Mellon Fellowship, Carnegie Mellon University, 1998-2001
- Lincoln Scholarship, Peking University, 1995-1996
- Outstanding Student Scholarship, Peking University, 1991-1995, 1997-1998
- Cao, J., Chintagunta, P., and Li, S. (2022). From Free to Paid: Monetizing a Non-Advertising Based App. Journal of Marketing Research, in press.
- Ding, A. W., and Li, S. (2021). National Response Strategies and Marketing Innovations during the COVID-19 Pandemic. Business Horizons, 64(2), 295-306.
- McMullen, J. S., Ding, A. W., and Li, S. (2021). From Cultural Entrepreneurship to Economic Entrepreneurship in Cultural Industries: The Role of Digital Serialization. Journal of Business Venturing, 36(6), 106157.
- Han, Y., Chandukala, S., and Li, S. (2021). Impact of Different Types of In-Store Displays on Consumer Purchase Behavior. Journal of Retailing, in press.
- Ding, A. W., Li, S. (2019), Herding in the Consumption and Purchase of Digital Goods and Moderators of the Herding Bias, Journal of the Academy of Marketing Science, 47(3), 460-478.
- Zhang, X., Li, S., and Burke, R. R. (2018). Modeling the Effects of Dynamic Group Influence on Shopper Zone Choice, Purchase Conversion and Spending. Journal of the Academy of Marketing Science, 46(6), 1089–1107.
- Li, S., Sivadas, E., and Johnson, M. (2015). Explaining Article Influence: Capturing Article Citability and Its Dynamic Effects. Journal of the Academy of Marketing Science, 43(1), 52-72.
- Ding, A. W., Li, S., and Chatterjee, P. (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation. Information Systems Research, 26(2), 339-359.
- Sun, Y., Li, S., and Sun, B. (2015). An Empirical Analysis of Consumer Purchase Decisions under Bucket-Based Price Discrimination. Marketing Science, 34(5), 646-668.
- Zhang, X., Li, S., Burke, R. R., and Leykin, A. (2014). An Examination of Social Influence on Shopper Behavior Using Video Tracking Data. Journal of Marketing, 78(5), 24-41.
- Li, S., Sun, B., and Montgomery, A. L. (2011). Cross-Selling the Right Product to the Right Customer at the Right Time. Journal of Marketing Research, 48(4), 683-700.
- Sun, B., and Li, S. (2011). Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers. Journal of Marketing Research, 48(1), 72-86.
- Kalra, A., Li, S., and Zhang, W. (2011). Understanding Responses to Contradictory Information about Products. Marketing Science, 30(6), 1098-1114.
- Li, S., Srinivasan, K., and Sun, B. (2009). Internet Auction Features as Quality Signals. Journal of Marketing, 73(1), 75-92.
- Kalra, A. and Li, S. (2008). Signaling Quality through Specialization. Marketing Science, 27(2), 168-184.
- Sun, B., Li, S., and Zhou, C. (2006). 'Adaptive' Learning and 'Proactive' Customer Relationship Management. Journal of Interactive Marketing, 20(3-4), 82-96.
- Li, S., Sun, B., and Wilcox, R. T. (2005). Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services. Journal of Marketing Research, 42(2), 233-239.
- Montgomery, A. L., Li, S., Srinivasan, K. and Liechty, J. C. (2004). Modeling Online Browsing and Path Analysis Using Clickstream Data. Marketing Science, 234), 579-595.
Edited on September 19, 2022