Areas of Expertise
New Product Development, Brand Management, Marketing Capabilities
- PhD, University of Wisconsin
- MSM, Purdue University
- BBA, Grand Valley State University
Awards, Honors & Certificates
- Finalist, Jan Benedict Steenkamp Award for Long-term Impact, International Journal of Research in Marketing, 2019
- Doctoral Student Association, Exceptional Inspiration and Guidance Award, 2017
- Trustees Teaching Award, Indiana University, 2018, 2014 (winner), 2013 (finalist), 2008, 2009, 2011 (nominee)
- PDMA Research Competition, Award Winner, 2012, 2013
- AMA-Sheth Doctoral Consortium, Faculty Fellow, 2008, 2010, 2012, 2016-2021
- PDMA-UIC Doctoral Consortium, Faculty Fellow, 2011
- Innovative Teaching Award, Kelley School of Business, 2008
- American Marketing Association Doctoral Consortium Faculty Fellow, 2008
- Faculty Research Award, Kelley School of Business, 2007
- Marketing Science Institute Young Scholar, 2007
- 3M Research Scholar, Kelley School of Business, Indiana University, 2005, 2006
- 3M University Relations Faculty Grant, Indiana University, 2005, 2006
- Jagdish N. Sheth Award for the Best Paper, Journal of the Academy of Marketing Science, 2004
- AMA Doctoral Consortium Fellow, 1999
- Slotegraaf, Rebecca J. (2021). Paving a Path for a Post-COVID Innovative Environment. Journal of Product Innovation Management, 38(2), 238-241.
- Das, G., Jain, S. P., Maheswaran, D., Slotegraaf, R. J., and Srinivasan, R. (2021). Pandemics and Marketing: Insights, Impacts, and Research Opportunities. Journal of the Academy of Marketing Science, 49, 835-854.
- Ho-Dac, N. N., Kumar, M., and Slotegraaf, R. J. (2020). Using Product Development Information to Spur the Adoption of Continuous Improvement Products. Journal of the Academy of Marketing Science, 48(6), 1156–1173.
- Boyd, D. E., Kannan, P. K., and Slotegraaf, R. J. (2019). Branded Apps and Their Impact on Firm Value: A Design Perspective. Journal of Marketing Research, 56(1), 76-88.
- Kim, Y., and Slotegraaf, R. J. (2016). Brand-Embedded Interaction: A Dynamic and Personalized Interaction for Co-Creation. Marketing Letters, 27(1), 183-193.
- Wu, Q., Luo, X., Slotegraaf, R. J., and Aspara, J. (2015). Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration. Journal of the Academy of Marketing Science, 43(4), 490-511.
- Mahr, D., Rindfleisch, A., and Slotegraaf, R. J. (2015). Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-solving Styles. Customer Needs and Solutions, 2(3), 209-221.
- Olsen, M. C., Slotegraaf, R. J., and Chandukala, S. R. (2014). Green Claims and Message Frames: How Green New Products Change Brand Attitude. Journal of Marketing, 78(5), 119-37.
- Mishra, S., and Slotegraaf, R. J. (2013). Building an Innovation Base: Exploring the Role of Acquisition Behavior. Journal of the Academy of Marketing Science, 41(6), 705-721.
- Slotegraaf, R. J. (2012). Keep the Door Open: Innovating Toward a More Sustainable Future. Journal of Product Innovation Management, 29(3), 349-351.
Edited on September 1, 2021