Beth L. Fossen

Department: Marketing

Campus: Bloomington

Biography

Fossen joined the Marketing Department at the Kelley School of Business in July 2016. She earned her Ph.D. in Marketing at Emory

Advertising, Social Media, Online Word-of-Mouth, Political Marketing

Associate Professor of Marketing, 2024 – present
Eli Lilly and Company Faculty Fellow, 2023 – present
Assistant Professor of Marketing, Kelley School of Business, Indiana University, 2016-2024
Senior Political Consulting Associate and New Media Director, Chism Strategies, Jackson, MS and Washington, D.C., 2009-2011

Sauvain Undergraduate Teaching Award, Kelley School of Business, Indiana University, Winner 2026
Trustee Teaching Award, Indiana University, Winner, 2026
Poet&Quant’s Best Undergraduate Business Professors, Winner, 2025
AMA-Sheth Foundation Doctoral Consortium Faculty Fellow, The Ohio State University, 2025
Rosann L. Spiro Teaching Achievement Award, Marketing Department, Kelley School of Business, Indiana University, 2025

Fossen, B. L., and Schweidel, D. A. (2026). Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity. Information Systems Research, in press.
Fossen, B. L., Kim, P., and Chae, I. (2026). The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work? Journal of Marketing, in press.
Bleier, A., Fossen, B. L., and Shapira, M. (2024). On the role of social media platforms in the creator economy. International Journal of Research in Marketing, 41(3), 411-426.
Fossen, B., Kim, D., Schweidel, D. A., and Thoadsen, R. (2022). The Role of Slant and Message Consistency in Political Advertising Effectiveness: Evidence from the 2016 Presidential Election. Quantitative Marketing and Economics, 20(1), 1-37 (All authors contributed equally and are listed in alphabetical order).

Edited on April 13, 2026