Brian A. Vander Schee

Clinical Associate Professor of Marketing

Department: Marketing

Campus: Bloomington

Biography

Brian A. Vander Schee is a Clinical Associate Professor of Marketing at Indiana University, Kelley School of Business -

Areas of Expertise

Digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education

Academic Degrees

D.B.A., Marketing, University of Wisconsin-Whitewater, 2020
Ph.D., Higher Education Administration, University of Connecticut, 1998
M.S., Business Analytics, Purdue University, 2023
Hon.B.Sc., Human Biology, University of Toronto, 1993

Professional Experience

Clinical Associate Professor of Marketing, Indiana University Kelley School of Business, 2020-present
Visiting Professor of Marketing, University of Wisconsin – Whitewater, 2019-2020
Tenured Full Professor of Marketing, Aurora University, 2007-2019 (Assoc. 2009-2016, Asst. 2007-2009)
Director of Graduate Programs, Aurora University, School of Business & Public Policy, 2016-2017
Assistant Professor of Business Management, University of Pittsburgh – Bradford, 2004-2007
Vice President for Enrollment Management, Assistant Professor of Business Administration, Toccoa Falls College, 2001-2003
Vice President for Enrollment Management, Assistant Professor of Business Administration, Finlandia University, 1998-2001

Awards, Honors & Certificates

MMA Spring Conference Best Paper Award - Marketing Education Track, 2023
MEA Conference Best Refereed Paper Award, 2022
MMA Spring Conference Best Paper Award - Marketing Education Track, 2022
MEA Conference Best Refereed Paper Award, 2021
MMA Spring Conference Best Refereed Paper Award, 2021
MMA Fall Conference Best Refereed Paper Award, 2020
AMA Summer Educators’ Conference Best Paper Award - Marketing Education and Teaching Innovation Track, 2012
MMA Spring Conference Best Paper Award - Marketing Education Track, 2012
Cengage Learning MMA Fall Educators’ Conference Best Refereed Paper Award, 2011
MMA Marketplace Simulations Teaching Innovation Competition Winner, 2022
ACME AxcessCapon Teaching Innovation Competition Winner, 2021
MMA Hormel Foods Master Teacher Award, 2014
AMS Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, 2013
SMA St. Mary’s U. Distinguished Teacher Competition Winner, 2012
AMA Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education Winner, 2012
SMA Pride-Ferrell Cengage Innovations in Teaching Competition Winner, 2010

Selected Publications

Vander Schee, B. A., Andrews, D., and Stovall, T. (2023). Senior business consultant project: Giving advice while gaining other awareness and career competency. Journal of Education for Business, 98(2), 88-94.
Syrdal, H. A., Vander Schee, B. A., VanMeter, R. A., and Woodroof, J. P. (2023). The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation. Journal of Marketing Education, 45(1), 91-100.
Vander Schee, B. A., and DeLong, D. (2022). What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy? Journal of Marketing Education, 44(2), 250-264.
DeLong, D., and Vander Schee, B. A. (2022). Transitioning to remote teams in Principles of Marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance. Journal of Education for Business, 97(2), 357-364.
Vander Schee, B. A., and Birrittella, T. D. (2021). Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness. Marketing Education Review,31(4), 275-283.
Vander Schee, B. A., Andrews, D., and Stovall, T. (2021). Enhancing first-year student course experience with virtual team support from senior marketing majors. Journal for Advancement of Marketing Education, 29(1), 21-28.
VanMeter, R. A., and Vander Schee, B. A. (2021). MerchMeNot: Applying merchandising concepts with active learning. Marketing Education Review, 31(2), 111-118.
Vander Schee, B. A., Dahl, A., and Peltier, J. (2020). Antecedents consumer factors, consequential branding outcomes, and measures of online consumer engagement: Current research and future directions. Journal of Research in Interactive Marketing, 14(2), 239-268.
Brech, F., Messer, U., Vander Schee, B. A., Rauschnabel, P., and Ivens, B. (2017). Engaging fans and the community in social media: Interactions with institutions of higher education on Facebook. Journal for Marketing of Higher Education, 27(1), 112-130.
Vander Schee, B. A. (2015). Look at me and what I achieved: Competing visual displays of an institutional brand. e-Journal of Social and Behavioral Research in Business, 6(1), 21-29.
Elbeck, M., and Vander Schee, B. A. (2014). Global benchmarking of doctoral program faculty and institutions by sub-area. Journal of Marketing Education, 36(1), 45-61.
Vander Schee, B. A. (2013). Test item order, level of difficulty and student performance in marketing education. Journal of Education for Business, 88(1), 36-42.
Vander Schee, B. A. (2012). The influence of new product characteristics on rate of adoption: Increasing student comprehension using Bidding for Buyers game. Journal of Marketing Education, 34(3), 251-264.

Edited on December 18, 2023