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Brian A. Vander Schee
Resume/CV
812-855-8878
vandersb@iu.edu
HH 2100
1309 E. 10th St.

Brian A. Vander Schee

  • Clinical Associate Professor of Marketing
Department: Marketing
Campus: Bloomington

Biography

Brian A. Vander Schee is a Clinical Associate Professor of Marketing at Indiana University, Kelley School of Business -

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Brian A. Vander Schee is a Clinical Associate Professor of Marketing at Indiana University, Kelley School of Business - Bloomington. Professor Vander Schee examines motivations and consequences of social media consumer brand engagement. His studies investigate elements of consumer online information seeking and sharing behavior. He also develops and assesses innovations in marketing education.

His research has appeared in Journal of Research in Interactive Marketing, Journal of Marketing Education, Journal of Marketing for Higher Education, Marketing Education Review, Journal of Education for Business, and Services Marketing Quarterly. He is the former editor of Marketing Education Review, former special issues editor of Journal for Advancement of Marketing Education, and currently serves as a reviewer for Journal of Brand Management, Active Learning in Higher Education, and Journal of Marketing Education.

He has received eight national teaching awards including the American Marketing Association Award for Innovative Excellence in Marketing Education. Recent courses taught include digital marketing, social media marketing, marketing research, and marketing analytics. He served as the President for the American Marketing Association Collegiate Chapters Council and is the former President and current Executive Director of the Marketing Management Association. He also serves as the co-chair of the Marketing Management Association doctoral student consortium.

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Areas of Expertise

Digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education

Academic Degrees

  • D.B.A., Marketing, University of Wisconsin-Whitewater, 2020
  • Ph.D., Higher Education Administration, University of Connecticut, 1998
  • Hon.B.Sc., Human Biology, University of Toronto, 1993

Professional Experience

  • Clinical Associate Professor of Marketing, Indiana University Kelley School of Business, 2020-present
  • Visiting Professor of Marketing, University of Wisconsin – Whitewater, 2019-2020
  • Tenured Full Professor of Marketing, Aurora University, 2007-2019 (Assoc. 2009-2016, Asst. 2007-2009)
  • Director of Grad Programs, Aurora University, School of Business & Public Policy, 2016-2017
  • Assistant Professor of Business Management, University of Pittsburgh – Bradford, 2004-2007
  • Vice President for Enrollment Management, Assistant Professor of Business Administration, Toccoa Falls College, 2001-2003
  • Vice President for Enrollment Management, Assistant Professor of Business Administration, Finlandia University, 1998-2001

Awards, Honors & Certificates

  • MMA Spring Conference Best Paper Award - Marketing Education Track, 2023
  • MEA Conference Best Refereed Paper Award, 2022
  • MMA Spring Conference Best Paper Award - Marketing Education Track, 2022
  • MEA Conference Best Refereed Paper Award, 2021
  • MMA Spring Conference Best Refereed Paper Award, 2021
  • MMA Fall Conference Best Refereed Paper Award, 2020
  • AMA Summer Educators’ Conference Best Paper Award - Marketing Education and Teaching Innovation Track, 2012
  • MMA Spring Conference Best Paper Award - Marketing Education Track, 2012
  • Cengage Learning MMA Fall Educators’ Conference Best Refereed Paper Award, 2011
  • MMA Marketplace Simulations Teaching Innovation Competition Winner, 2022
  • ACME AxcessCapon Teaching Innovation Competition Winner, 2021
  • MMA Hormel Foods Master Teacher Award, 2014
  • AMS Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, 2013
  • SMA St. Mary’s U. Distinguished Teacher Competition Winner, 2012
  • AMA Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education Winner, 2012
  • SMA Pride-Ferrell Cengage Innovations in Teaching Competition Winner, 2010

Selected Publications

  • Vander Schee, B. A., Andrews, D., and Stovall, T. (2023). Senior business consultant project: Giving advice while gaining other awareness and career competency. Journal of Education for Business, 98(2), 88-94.
  • Syrdal, H. A., Vander Schee, B. A., VanMeter, R. A., and Woodroof, J. P. (2023). The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation. Journal of Marketing Education, 45(1), 91-100.
  • Vander Schee, B. A., and DeLong, D. (2022). What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy? Journal of Marketing Education, 44(2), 250-264.
  • DeLong, D., and Vander Schee, B. A. (2022). Transitioning to remote teams in Principles of Marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance. Journal of Education for Business, 97(2), 357-364.
  • Vander Schee, B. A., and Birrittella, T. D. (2021). Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness. Marketing Education Review,31(4), 275-283.
  • Vander Schee, B. A., Andrews, D., and Stovall, T. (2021). Enhancing first-year student course experience with virtual team support from senior marketing majors. Journal for Advancement of Marketing Education, 29(1), 21-28.
  • VanMeter, R. A., and Vander Schee, B. A. (2021). MerchMeNot: Applying merchandising concepts with active learning. Marketing Education Review, 31(2), 111-118.
  • Vander Schee, B. A., Dahl, A., and Peltier, J. (2020). Antecedents consumer factors, consequential branding outcomes, and measures of online consumer engagement: Current research and future directions. Journal of Research in Interactive Marketing, 14(2), 239-268.
  • Brech, F., Messer, U., Vander Schee, B. A., Rauschnabel, P., and Ivens, B. (2017). Engaging fans and the community in social media: Interactions with institutions of higher education on Facebook. Journal for Marketing of Higher Education, 27(1), 112-130.
  • Vander Schee, B. A. (2015). Look at me and what I achieved: Competing visual displays of an institutional brand. e-Journal of Social and Behavioral Research in Business, 6(1), 21-29.
  • Elbeck, M., and Vander Schee, B. A. (2014). Global benchmarking of doctoral program faculty and institutions by sub-area. Journal of Marketing Education, 36(1), 45-61.
  • Vander Schee, B. A. (2013). Test item order, level of difficulty and student performance in marketing education. Journal of Education for Business, 88(1), 36-42.
  • Vander Schee, B. A. (2012). The influence of new product characteristics on rate of adoption: Increasing student comprehension using Bidding for Buyers game. Journal of Marketing Education, 34(3), 251-264.

Edited on August 8, 2023

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