Areas of Expertise

Digital marketing, social media, branding, consumer engagement, and innovations in marketing education

Academic Degrees

• D.B.A., Marketing, University of Wisconsin-Whitewater, 2020
• Ph.D., Higher Education Administration, University of Connecticut, 1998
• M.S., Business Analytics, Purdue University, 2023
• Hon.B.Sc., Human Biology, University of Toronto, 1993

Professional Experience

• Clinical Associate Professor of Marketing, Indiana University Kelley School of Business, 2020-present
• Visiting Professor of Marketing, University of Wisconsin – Whitewater, 2019-2020
• Tenured Full Professor of Marketing, Aurora University, 2007-2019 (Assoc. 2009-2016, Asst. 2007-2009)
• Director of Graduate Programs, Aurora University, School of Business & Public Policy, 2016-2017
• Assistant Professor of Business Management, University of Pittsburgh – Bradford, 2004-2007
• Vice President for Enrollment Management, Assistant Professor of Business Administration, Toccoa Falls College, 2001-2003
• Vice President for Enrollment Management, Assistant Professor of Business Administration, Finlandia University, 1998-2001

Awards, Honors & Certificates

• AMA Scholarship of Teaching and Learning Award, 2025
• MMA Spring Conference Best Paper Award - Marketing Education Track, 2023
• MEA Conference Best Refereed Paper Award, 2022
• MMA Spring Conference Best Paper Award - Marketing Education Track, 2022
• MEA Conference Best Refereed Paper Award, 2021
• MMA Spring Conference Best Refereed Paper Award, 2021
• MMA Fall Conference Best Refereed Paper Award, 2020
• AMA Summer Educators’ Conference Best Paper Award - Marketing Education and Teaching Innovation Track, 2012
• MMA Spring Conference Best Paper Award - Marketing Education Track, 2012
• Cengage Learning MMA Fall Educators’ Conference Best Refereed Paper Award, 2011
• MMA Marketplace Simulations Teaching Innovation Competition Winner, 2022
• ACME AxcessCapon Teaching Innovation Competition Winner, 2021
• MMA Hormel Foods Master Teacher Award, 2014
• AMS Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, 2013
• SMA St. Mary’s U. Distinguished Teacher Competition Winner, 2012
• AMA Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education Winner, 2012
• SMA Pride-Ferrell Cengage Innovations in Teaching Competition Winner, 2010

Selected Publications

• Vander Schee, B. A., Peltier, J. W., and Dahl, A. J. (2025). Social Media Brand Attachment: Linking Social Media Usage Motivations and Brand Advocacy. Marketing Management Journal, 35(1), 23–39. 
• Vander Schee, B. A., VanMeter, R. A., and Coleman, J. T. (2025). Using a self-assessment project and instructor self-disclosure to support student personal branding. Marketing Education Review, 1-9.
• Vander Schee, B. A., and Jayarajan, D. (2024). Putting marketing analytics on ICE (in-class exercises): Fostering autonomy and motivation to build self-confidence and belongingness. Journal for Advancement of Marketing Education, 32(1), 35-47.
• Vanvder Schee, B. A., Andrews, D., and Stovall, T. (2024). Using cross-course peer grading with context expertise, anonymity, and perceived justice. Active Learning in Higher Education, 25(1), 101-114.
• Vander Schee, B. A., Andrews, D., and Stovall, T. (2023). Senior business consultant project: Giving advice while gaining other awareness and career competency. Journal of Education for Business, 98(2), 88-94.
• Syrdal, H. A., Vander Schee, B. A., VanMeter, R. A., and Woodroof, J. P. (2023). The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation. Journal of Marketing Education, 45(1), 91-100.
• Vander Schee, B. A., and DeLong, D. (2022). What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy? Journal of Marketing Education, 44(2), 250-264.
• DeLong, D., and Vander Schee, B. A. (2022). Transitioning to remote teams in Principles of Marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance. Journal of Education for Business, 97(2), 357-364.
• Vander Schee, B. A., and Birrittella, T. D. (2021). Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness. Marketing Education Review,31(4), 275-283.
• Vander Schee, B. A., Andrews, D., and Stovall, T. (2021). Enhancing first-year student course experience with virtual team support from senior marketing majors. Journal for Advancement of Marketing Education, 29(1), 21-28.
• VanMeter, R. A., and Vander Schee, B. A. (2021). MerchMeNot: Applying merchandising concepts with active learning. Marketing Education Review, 31(2), 111-118.
• Vander Schee, B. A., Dahl, A., and Peltier, J. (2020). Antecedents consumer factors, consequential branding outcomes, and measures of online consumer engagement: Current research and future directions. Journal of Research in Interactive Marketing, 14(2), 239-268.
• Brech, F., Messer, U., Vander Schee, B. A., Rauschnabel, P., and Ivens, B. (2017). Engaging fans and the community in social media: Interactions with institutions of higher education on Facebook. Journal for Marketing of Higher Education, 27(1), 112-130.
• Vander Schee, B. A. (2015). Look at me and what I achieved: Competing visual displays of an institutional brand. e-Journal of Social and Behavioral Research in Business, 6(1), 21-29.
• Elbeck, M., and Vander Schee, B. A. (2014). Global benchmarking of doctoral program faculty and institutions by sub-area. Journal of Marketing Education, 36(1), 45-61.
• Vander Schee, B. A. (2013). Test item order, level of difficulty and student performance in marketing education. Journal of Education for Business, 88(1), 36-42.
• Vander Schee, B. A. (2012). The influence of new product characteristics on rate of adoption: Increasing student comprehension using Bidding for Buyers game. Journal of Marketing Education, 34(3), 251-264.

Edited on November 11, 2025