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Siddhartha Sharma
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812-856-0692
sishar@iu.edu
Personal Website

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OK
HH 4100
1309 E 10th St.
Bloomington, IN
47405

Siddhartha Sharma

  • Assistant Professor
  • Santosh and Praveen Seth Faculty Scholar
Department: Operations & Decision Technologies
Campus: Bloomington


Areas of Expertise

Strategies and Implications of Digital Platforms

Academic Degrees

  • PhD, Information Systems and Management, Carnegie Mellon University, Pittsburgh, 2020
  • MS, Quantitative Economics, Indian Statistical Institute, Kolkata, 2013
  • BS, Economics, St. Xavier’s College, Kolkata, 2011

Awards, Honors & Certificates

  • INFORMS ISS Gordon B. Davis Young Scholar Award, 2025
  • ODT Faculty Scholar Award, Kelley School of Business, Indiana University, 2025
  • Exemplary Paper in Empirics Track, 21st ACM Conference on Economics and Computation, 2020 (EC’20)
  • Suresh Konda Best First PhD Paper Award, Heinz College, Carnegie Mellon University, 2017

Selected Publications

  • Sharma, S., Telang, R., and Zentner, A. (2025). The Impact of Digitization on Print Book Sales: Analysis using Genre Exposure Heterogeneity. Manufacturing & Service Operations Management, 27(2), 408-424.
  • Abhishek, V., Jerath, K., and Sharma, S. (2025). The Impact of “Retail Media” on Online Marketplaces: Insights from a Field Experiment. Information Systems Research, 36(1), 456–473.
  • Xie, S., Sharma, S., Mehra, A., and Aziz, A. (2024). Strategic Expectation Setting of Delivery Time on Marketplaces. Information Systems Research, 35(4), 1965–1980.
  • Ananthakrishnan, U., Proserpio, D., and Sharma, S. (2023). I Hear You: Does Quality Improve with Customer Voice? Marketing Science, 42(6), 1143–1161.
  • Sharma, S., and Mehra, A. (2021). Entry of Platforms into Complementary Hardware Access Product Markets. Marketing Science,40(2), 193-394.

Edited on October 30, 2025

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