Muzeeb Shaik

• Assistant Professor

Biography

Muzeeb Shaik is a quantitative marketing strategy researcher who focuses on understanding the financial and societal impacts of

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Muzeeb Shaik is a quantitative marketing strategy researcher who focuses on understanding the financial and societal impacts of marketing actions. His areas of expertise include business-to-business (B2B) sales, healthcare, and education, with a strong methodological foundation in causal modeling, applied machine learning, and optimization. He earned his Ph.D. in Business Administration (Marketing) from the Mays Business School at Texas A&M University.

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