Suneal Bedi

• Associate Professor
• Jerome Bess Faculty Fellow

Biography

Professor Bedi’s areas of expertise include intellectual property, marketing ethics, and brand strategy. His research

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Professor Bedi’s areas of expertise include intellectual property, marketing ethics, and brand strategy. His research employs multiple methods (including quantitative, philosophical, and experimental) to answer business relevant questions that sit at the intersection of law, marketing, and public policy. He teaches classes in business ethics, corporate law, and fashion law/ethics.

His work has been published or is forthcoming in the Vanderbilt Law Review, Harvard Journal of Law & Technology, Alabama Law Review, Indiana Law Journal, The Journal of Business Ethics, Mind Your Marketing, amongst other journals. Professor Bedi has also written for the New York Times, San Francisco Chronicle, Forbes Magazine, US News and World Report, The Washington Post, and other media outlets. In addition, he has assisted with patent and trademark disputes providing theoretical and empirical analysis and provides ongoing branding/ethics consulting.

Before academia, Professor Bedi worked as a corporate private equity attorney at Ropes & Gray LLP. He received his J.D. from Harvard Law School, an M.S. in Marketing from The Wharton School, and a joint PhD in Marketing and PhD in Business Ethics from The Wharton School at the University of Pennsylvania.

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