• Skip to Content
  • Skip to Main Navigation
  • Skip to Search

Kelley School of Business Indiana University
  • Programs
    • Undergraduate
    • Full-Time MBA
    • Kelley Direct Online MBA
    • Online Master’s Degrees
    • +Kelley
    • 3/2 MBA
    • MS in Accounting with Data and Analytics
    • MS in Finance
    • MS in Healthcare Management
    • MS in Information Systems
    • PhD
    • Executive Degree Programs
    • Executive Education
    • Indianapolis Programs
    • International Programs
  • Faculty & Research
    • Research & Publications
    • Faculty Directory
    • Departments & Majors
    • Centers & Institutes
    • Courses
  • Recruiters & Corporate Relations
    • Graduate Career Services
    • Undergraduate Career Services
    • Indianapolis Career Services
    • Alumni Career Resources
    • Corporate & Foundation Relations
    • Indianapolis Corporate & Foundation Relations
  • Diversity
    • Undergraduate Initiatives
    • Graduate Initiatives
    • Indianapolis Initiatives
    • Alumni Legacies
  • Alumni
    • Who We Are
    • Get Involved
    • Career & Professional Development
    • Awards
    • Events
    • Contact Us
  • About Us
    • Dean's Welcome
    • Administration
    • Kelley Women
    • School Profile
    • History
    • Visit Bloomington
    • Visit Indianapolis
    • Contact
    • Directory
    • Social Media Directory
    • Rankings
  • More
    • Centers & Institutes
    • Directory
    • News & Events
    • Give
    • Kelley Store
  1. Home
  2. Faculty & Research
  3. Faculty Directory

Suneal Bedi
Resume/CV
812-855-4920
sbedi@iu.edu
CG 3080
1275 E. 10th St.
Bloomington, IN
47405

Suneal Bedi

  • Assistant Professor
Department: Business Law & Ethics
Campus: Bloomington

Biography

Professor Bedi’s areas of expertise include intellectual property, marketing ethics, and brand strategy. His research

Show More

Professor Bedi’s areas of expertise include intellectual property, marketing ethics, and brand strategy. His research employs multiple methods (including quantitative, philosophical, and experimental) to answer business relevant questions that sit at the intersection of law, marketing, and public policy. He teaches classes in business ethics, corporate law, and fashion law/ethics.

His work has been published or is forthcoming in the Vanderbilt Law Review, Harvard Journal of Law & Technology, Alabama Law Review, Indiana Law Journal, The Journal of Business Ethics, Mind Your Marketing, amongst other journals. Professor Bedi has also written for the New York Times, San Francisco Chronicle, Forbes Magazine, US News and World Report, The Washington Post, and other media outlets. In addition, he has assisted with patent and trademark disputes providing theoretical and empirical analysis and provides ongoing branding/ethics consulting.

Before academia, Professor Bedi worked as a corporate private equity attorney at Ropes & Gray LLP. He received his J.D. from Harvard Law School, an M.S. in Marketing from The Wharton School, and a joint PhD in Marketing and PhD in Business Ethics from The Wharton School at the University of Pennsylvania.

Show Less

Areas of Expertise

Intellectual Property, Marketing Law/Ethics, Brand Strategy, First Amendment

Academic Degrees

  • PhD Marketing, PhD Business Ethics, The Wharton School, University of Pennsylvania (Joint)
  • M.S. Marketing, The Wharton School, University of Pennsylvania
  • J.D., Harvard Law School
  • B.A., with Honors, Swarthmore College

Edited on August 16, 2023

Social media

  • Facebook for the Kelley School of Business Full-Time MBA Program
  • Twitter for the Kelley School of Business Full-Time MBA Program
  • Linkedin for the Kelley School of Business Full-Time MBA Program
  • Blog for the Kelley School of Business Full-Time MBA Program
  • Instagram for the Kelley School of Business Full-Time MBA Program
  • Youtube for the Kelley School of Business Full-Time MBA Program
  • Accessibility
  • Privacy Notice
  • Copyright © 2023 The Trustees of Indiana University