Suneal Bedi

• Associate Professor
• Jerome Bess Faculty Fellow

Biography

Professor Bedi’s areas of expertise include business law/ethics, intellectual property, and brand strategy. His work often

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Professor Bedi’s areas of expertise include business law/ethics, intellectual property, and brand strategy. His work often employs multiple methods (including quantitative, philosophical, and experimental) to answer business relevant questions that sit at the intersection of law and strategy. He teaches classes in business ethics, corporate law, and fashion law/ethics.

His work has been published or is forthcoming in Cornell Law Review, Southern California Law Review, Vanderbilt Law Review, Harvard Journal of Law & Technology, Iowa Law Review, Alabama Law Review, The Journal of Business Ethics, amongst other journals. Professor Bedi has also written for the New York Times, San Francisco Chronicle, Forbes Magazine, US News and World Report, The Washington Post, and other media outlets. In addition, he has assisted with patent, trademark, and false advertising disputes providing theoretical and empirical analysis and provides ongoing branding/ethics consulting.

Before academia, Professor Bedi worked as a corporate private equity attorney at Ropes & Gray LLP. He received his J.D. from Harvard Law School, an M.S. in Marketing from The Wharton School, and a joint PhD in Marketing and PhD in Business Ethics from The Wharton School at the University of Pennsylvania.

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