Sarang Sunder
- Associate Professor
- Jerome Bess Faculty Fellowship
Campus: Bloomington
Biography
Sarang Sunder is an Associate Professor of Marketing at the Kelley School of Business, Indiana University. He previously served
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Sarang Sunder is an Associate Professor of Marketing at the Kelley School of Business, Indiana University. He previously served on the faculty of the Neeley School of Business, Texas Christian University. He received his PhD and Master’s degrees in Marketing from Georgia State University and undergraduate degree in mechanical engineering from Anna University, India. His research focuses on applying rigorous statistical methodologies to answer relevant marketing and public policy questions. His current research interests include understanding substantive marketing issues in Customer Relationship Management (CRM), Salesforce Management, and Healthcare. Sarang’s research has been featured in various premier journals such as the Journal of Marketing Research, Harvard Business Review, Journal of Retailing and the Journal of International Marketing. He is also the recipient of awards such as the John Howard/AMA Doctoral Dissertation award in 2015, Mary Kay/AMS Doctoral Dissertation award in 2016 and the Don Lehmann award for best dissertation published in JM/JMR in 2017. He is also the recipient of the 2014 GTA Excellence Award for outstanding teaching as well as various research grants such as the 2015 SEF/Neil Rackham research grant for research in salesforce turnover.
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Areas of Expertise
Customer Relationship Management, Salesforce Management, Healthcare Marketing, Empirical Methods in Marketing Strategy
Academic Degrees
- Ph.D. Business Administration (Marketing), J. Mack Robinson College of Business, Georgia State University, Atlanta -- 2015
- M.S. (Marketing), J. Mack Robinson College of Business, Georgia State University, Atlanta -- 2009
- Bachelor of Engineering (Mechanical), Anna University, Chennai, India -- 2007
Awards, Honors & Certificates
- Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, JAGSoM, Bengaluru, India (2023)
- Best Reviewer Award- Journal of the Academy of Marketing Science (2023)
- Center for Business and Life Sciences (CBLS) Research award (2023)
- Favorite Professor by TCU Graduate Programs (2022, 2020, 2019, 2018)
- Poets & Quants Best 40-Under-40 Professors (2021)
- Lourdes S. Casanova Best Applied Paper Award, BALAS Annual conference (2020)
- Faculty Fellow, Marketing Strategy Consortium, McCombs School of Business, University of Texas- Austin, TX (2020)
- Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, BIMTECH, Noida, India (2020)
- Faculty Fellow, Marketing Strategy Consortium, Kelley School of Business, Indiana University (2019)
- Outstanding Reviewer Journal of Marketing (2019)
- Faculty Fellow- AMA Sheth Doctoral Consortium, Leeds University, UK (2018)
- Faculty participant, Professors Institute, SMU- Dallas, TX (2018)
- MRSIG Don Lehmann Award (2017)
- WCAI research (2016)
- Mary Kay/AMS Doctoral Dissertation Award (2016)
- John Howard/AMA Doctoral Dissertation Award (2015)
- WCAI research proposal winner (2015)
- SEF/Neil Rackham Research grant (2015)
- ISMS Doctoral Consortium fellow (2014)
- GTA Teaching Excellence Award - Robinson College of Business, Georgia State University (2014)
- AMA-Sheth Foundation Doctoral Consortium Fellow (2012)
- ISBM PhD Student Camp for Research, nominee and participant (2012)
- MSI/ACR Research Proposal Competition Winner (2010)
Selected Publications
- Sunder, S., and Thirumalai, S. (2024). Hospital Portfolio Strategy and Patient Choice. Journal of Marketing, 88(1), 53-76.
- Ghosh Dastidar, A., Sunder, S., and Shah, D. (2023). Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis. Journal of Marketing, 87(3), 337–358.
- Venkatesh, S., Grewal, D., Sunder, S., Fossen, B., Agarwal, A., and Peters, K. (2022). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing, 39(2), 541-565.
- Jo, W., Sunder, S., Choi, J., and Trivedi, M. (2020). Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. Marketing Science, 39(1), 117-133.
- Sunder, S., Kim, K. H., and Yorkston, E. A. (2019). What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions. Journal of Marketing, 83(6), 93-112.
- Sunder, S., Kumar, V., Goreczny, A., and Maurer, T. (2017). Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior. Journal of Marketing Research, 54(3), 381-397.
- Sunder, S., Kumar, V., and Zhao, Y. (2016). Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry. Journal of Marketing Research, 53(6), 901-921.
- Kumar, V., Sunder, S., and Sharma, A. (2015). Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing, 91(4), 627-643.
- Kumar, V., Sunder, S., and Leone, R. P. (2014). Measuring and Managing a Salesperson's Future Value to the Firm. Journal of Marketing Research, 51(5), 591-608.
- Kumar, V., Sunder, S., and B. Ramaseshan (2011). Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework. Journal of International Marketing 19(1), 23-39.
Edited on December 21, 2023
