Areas of Expertise
Customer Relationship Management, Salesforce Management, Healthcare Marketing, Empirical Methods in Marketing Strategy
Academic Degrees
- Ph.D. Business Administration (Marketing), J. Mack Robinson College of Business, Georgia State University, Atlanta -- 2015
- M.S. (Marketing), J. Mack Robinson College of Business, Georgia State University, Atlanta -- 2009
- Bachelor of Engineering (Mechanical), Anna University, Chennai, India -- 2007
Awards, Honors & Certificates
- Favorite Professor by TCU Graduate Programs (2022, 2020, 2019, 2018)
- Poets & Quants Best 40-Under-40 Professors (2021)
- Lourdes S. Casanova Best Applied Paper Award, BALAS Annual conference (2020)
- Faculty Fellow, Marketing Strategy Consortium, McCombs School of Business, University of Texas- Austin, TX (2020)
- Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, BIMTECH, Noida, India (2020)
- Faculty Fellow, Marketing Strategy Consortium, Kelley School of Business, Indiana University (2019)
- Outstanding Reviewer Journal of Marketing (2019)
- Faculty Fellow- AMA Sheth Doctoral Consortium, Leeds University, UK (2018)
- Faculty participant, Professors Institute, SMU- Dallas, TX (2018)
- MRSIG Don Lehmann Award (2017)
- WCAI research (2016)
- Mary Kay/AMS Doctoral Dissertation Award (2016)
- John Howard/AMA Doctoral Dissertation Award (2015)
- WCAI research proposal winner (2015)
- SEF/Neil Rackham Research grant (2015)
- ISMS Doctoral Consortium fellow (2014)
- GTA Teaching Excellence Award - Robinson College of Business, Georgia State University (2014)
- AMA-Sheth Foundation Doctoral Consortium Fellow (2012)
- ISBM PhD Student Camp for Research, nominee and participant (2012)
- MSI/ACR Research Proposal Competition Winner (2010)
Selected Publications
- Venkatesh, S., Grewal, D., Sunder, S., Fossen, B., Agarwal, A., and Peters, K. (2022). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing, 39(2), 541-565.
- Jo, W., Sunder, S., Choi, J., and Trivedi, M. (2020). Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. Marketing Science, 39(1), 117-133.
- Sunder, S., Kim, K. H., and Yorkston, E. A. (2019). What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions. Journal of Marketing, 83(6), 93-112.
- Sunder, S., Kumar, V., Goreczny, A., and Maurer, T. (2017). Why Do Salespeople Quit? An Empirical Examination of Own and Peer Eects on Salesperson Turnover Behavior. Journal of Marketing Research, 54(3), 381-397.
- Sunder, S., Kumar, V., and Zhao, Y. (2016). Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry. Journal of Marketing Research, 53(6), 901-921.
- Kumar, V., Sunder, S., and Sharma, A. (2015). Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing, 91(4), 627-643.
- Kumar, V., Sunder, S., and Leone, R. P. (2014). Measuring and Managing a Salesperson's Future Value to the Firm. Journal of Marketing Research, 51(5), 591-608.
- Kumar, V., Sunder, S., and B. Ramaseshan (2011). Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework. Journal of International Marketing 19(1), 23-39.
Edited on August 3, 2022