Roman Welden
Campus: Bloomington
Biography
Dr. Roman Welden joined the Marketing Department at the Kelley School of Business in August 2022. He earned his Ph.D. in
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Dr. Roman Welden joined the Marketing Department at the Kelley School of Business in August 2022. He earned his Ph.D. in Marketing at the University of Tennessee. Roman is a marketing strategy researcher, and his primary research areas include video game marketing, influencer marketing, social influence, and social media. Currently his main research interest is understanding the marketing process throughout the video game ecosystem. His research has been published in the International Journal of Research in Marketing and has invited revisions at top marketing journals, including Journal of Marketing and Journal of Marketing Research.
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Areas of Expertise
Video Game Marketing, Influencer Marketing, Social Networks, Social Influence, Social Media
Academic Degrees
- Ph.D., The University of Tennessee
- M.B.A., East Tennessee State University
- B.B.A. Economics, East Tennessee State University
Edited on July 3, 2023
