Areas of Expertise

Entrepreneur decision-making, entrepreneur psychology, crowdfunding, angel investing, resourcefulness, lean startup, behavioral strategy, and experimental methods. Dr. Stevenson's research has been featured in Forbes, The Huffington Post, The NY Post, Science Daily and MSN.com.

Awards, Honors & Certificates

• 2019 Indiana University Trustee Teaching Award
• 2019 John and Donna Shoemaker Faculty Fellowship in Entrepreneurship
• Kelley School of Business Innovative Teaching Award (2016-2017)
• Prior to entering academia: Selected for the Ernst & Young Entrepreneur of the Year Award (Regional Finalist)
• Prior to entering academia: Selected for BDC Young Entrepreneur of the Year Award (Regional Finalist)
• National Research Council Industrial Research Assistance Grant
• Canadian Millennium National Excellence Grant

Selected Publications

• Bolinger, M., Josefy, M., Stevenson, R., and Hitt, M. (2022). Experiments in Strategy Research: A Critical Review and Future Research Opportunities. Journal of Management, in press. View Full Text

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  We review extant experimental work in strategic management and argue that experiments constitute an underused methodology that has significant potential. We examine and categorize 179 experiments from 119 published articles over a 20-year period, delineating the contributions of these experiments to the strategic management literature. In doing so, we identify topic areas in which experiments have been effectively deployed, as well as several literature streams that have a limited amount of prior experimental research. We discuss specific challenges of using experiments in strategy research, especially given its strong focus on the firm-level of analysis. We also emphasize approaches for how experiments can be instrumental in extending management theories and accelerating behavioral microfoundations of strategy research. In light of past contributions and gaps, we discuss specific opportunities and means of designing innovative experiments, propose novel potential research questions, and provide a best practices methodological guide which scholars can use when considering experimental designs. Overall, our work documents experimental research and provides a methodological practicum, thereby offering a platform for future experiment-based research in strategic management. Supplemental best practice guide for conducting strategy experiments can be found here - https://sites.google.com/view/researchguides

• Stevenson, R. M., Josefy, M., McMullen, J., and Shepherd, D. (2020). Organizational and management theorizing using experiment-based entrepreneurship research: Covered terrain and the next frontiers. Academy of Management Annals, 14(2), 759–796. View Full Text

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  The entrepreneurship setting—an extreme organizational context—provides fertile ground for organizationally relevant theory testing and development. In this paper, we propose that randomized entrepreneurship experiments have considerable potential to advance theory in entrepreneurship as well as other areas of organization science using a full-cycle approach. We ground this proposition in a multipronged review of randomized experiments in entrepreneurship (REE). Based on this review of prior work and emerging trends, respectively, we provide illustrative examples of innovative theory-driven experiments and motivate future research to consider randomized experiments in the entrepreneurial context both for testing boundary conditions and enhancing organizational theorizing broadly.

• Stevenson, R. M., Ciuchta, M. P., Letwin, C., Dinger, J., & Vancouver, J. (2019). Out of control or right on the money? Funder self-efficacy and crowd bias in equity crowdfunding. Journal of Business Venturing, 34(2), 348-367. View Full Text. View Explainer Video.

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  Drawing on control theory, we demonstrate that investor self-efficacy is negatively related to crowdfunder decision-making performance via reduced investor effort. Our research also indicates that investors with high self-efficacy tend to exhibit a “crowd bias” whereby they are more likely to select poor quality investment options that are favored by the crowd. We test our model using two complementary experimental lab studies and a third quasi-experimental field study. Our findings extend the entrepreneurship literature by highlighting the mechanism through which self-efficacy can hinder rather than enhance individual performance in entrepreneurial settings. We also contribute to the organizational psychology literature by demonstrating how social indicators (i.e., crowd cues) can exasperate the negative effect of self-efficacy.

• Stevenson, R M.., & Josefy, M. (2019). Knocking at the gate: The path to publication for entrepreneurship experiments through the lens of gatekeeping theory. Journal of Business Venturing, 34(2), 242-260. View Full Text

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  We draw on gatekeeping theory to explore the individual and routine-level criticisms that entrepreneurship experimentalists receive during the review process. Using a multi-study approach, we categorize common gatekeeping themes and present illustrative critiques derived from a unique sample of decision letters and a supplemental survey of entrepreneurship editors. In combination, we extend gatekeeping theory by considering how it applies to the scholarly domain, contribute to the literature by exploring an alternative theoretical explanation as to why entrepreneurship experiments might fail to survive the review process, and finally, provide contextualized recommendations for authors and reviewers of experimental research.

• Stevenson, R. M., Kuratko, D. F., and Eutsler, J. (2019). Unleashing main street entrepreneurship: Crowdfunding, venture capital, and the democratization of new venture investments. Small Business Economics, 52(2), 375-393. View Full Text

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  Over the past several decades, U.S. venture capital (VC) firms have focused their attention and investment dollars in specialized regional hubs where high-tech entrepreneurship tends to flourish. As a result, “main street” businesses such as retail stores, consumer services, and other non-tech businesses typically find it incredibly difficult to secure equity funding. Yet, in recent years, crowdfunding (CF) has become a viable new source of funding for entrepreneurs. Using a longitudinal assessment of VC and CF at the national, regional, and sector levels in the USA, we demonstrate how the emergence of CF has unlocked new growth opportunities for main street entrepreneurs, particularly those located in underserviced funding regions. Likewise, we expose how CF augments national and regional funding patterns by re-allocating funding to industries that VCs typically do not fund. Lastly, we discuss the practical and theoretical implications of what appears to be a shifting venture funding regime, and shed light on CF’s potential role in enhancing the resurgence of main street entrepreneurship across the USA.

• Johnson, M., Stevenson, R. M., & Letwin, C., (2018). A woman’s place is in the startup! Crowdfunder judgments, implicit bias, and the stereotype content model. Journal of Business Venturing, 33(6), 813-831. View Full Text

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  We examine investor stereotypes and implicit bias in crowdfunding decisions. Prior research in formal venture capital settings demonstrates that investors tend to have a funding bias against women. However, in crowdfunding – wherein a ‘crowd’ of amateur investors make relatively small investments in new companies – our empirical observations reveal a funding advantage for women. We explain the causal mechanism underlying this counterintuitive finding by drawing upon stereotype content theory and testing a dual path moderated-mediation model. Based on archival data and a follow-up experiment, our findings suggest common gender biases held by amateur investors function to increase female stereotype perceptions in the form of trustworthiness judgments, which subsequently increases investors' willingness to invest in early-stage women-led ventures. We discuss our results with specific attention to how our findings extend the entrepreneurship funding literature as well as the gender dynamics literature in entrepreneurship and organization research more broadly.

• Ciuchta, M. P., Letwin, C., Stevenson, R. M., McMahon, S. & Huvaj, N. (2018). Betting on the coachable entrepreneur: Signaling and social exchange in entrepreneurial pitches. Entrepreneurship Theory & Practice, 42(6), 860-885. View Full Text

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  Given that stakeholders often commit more than capital to a startup, they commonly stress how important it is for entrepreneurs to be “coachable.” To date, however, coachability has received little attention in entrepreneurship research. We address this gap by first establishing the entrepreneurial coachability construct and validating a measurement scale. Then, drawing on social exchange and signaling theories, we develop and test a novel framework in which coachability influences a potential investor’s willingness to invest. We find that entrepreneurial coachability functions as a viable signal in a pitch setting, but this impact is conditional on the investor’s prior coaching experience.

• Anglin, A. H., Short, J. C., Stevenson, R. M., Drover, W., McKenny, A. F., & Allison, T. H.  (2018). The power of positivity? The influence of positive psychological capital language on IPO and crowdfunding outcomes. Journal of Business Venturing, 33(4), 470-492. View Full Text

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  We extend the entrepreneurship literature to include positive psychological capital — an individual or organization's level of psychological resources consisting of hope, optimism, resilience, and confidence — as a salient signal in crowdfunding. We draw from the costless signaling literature to argue that positive psychological capital language usage enhances crowdfunding performance. We examine 1726 crowdfunding campaigns from Kickstarter, finding that entrepreneurs conveying positive psychological capital experience superior fundraising performance. Human capital moderates this relationship while social capital does not, suggesting that costly signals may, at times, enhance the influence of costless signals. Post hoc analyses suggest findings generalize across crowdfunding types, but not to IPOs.

• Ciuchta, M. P., Letwin, C., Stevenson, R. M., & McMahon, S. (2016). Regulatory Focus and Information Cues in a Crowdfunding Context. Applied Psychology, 65(3), 490–514. View Full Text

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  It is well understood that information cues associated with an investment opportunity generally impact one's willingness to participate in that opportunity. What is less well understood, however, is how different types of information cues affect individuals differently, and whether this effect is contingent on the decision maker's individual attributes. Through a three-study experimental design involving a simulated crowdfunding portal, this research examined the effects of venture quality information and social information on participants’ willingness to invest in a new venture. We hypothesized that participants’ responsiveness to these information cues was contingent on their regulatory focus. Our results were generally supported, although some counterintuitive findings emerged regarding prevention-focused individuals. From a practical standpoint, our results suggest potential concerns regarding the general enthusiasm for crowdfunding, as well as some mitigating factors.

Edited on January 13, 2021