Rom Schrift

Associate Professor of Marketing
Arthur M. Weimer Faculty Fellow

Department: Marketing

Campus: Bloomington

Biography

Rom Schrift is an associate professor at the Kelley School of Business, Indiana University. Prior to Joining Kelley, Rom was an

Areas of Expertise

Preference Formation and Decision Making / Regulation of Conflict and Effort in Choice Empathy and Social Influence / Multitasking and Persistence / Sense of Autonomy / Systematic Approaches to Creativity

Academic Degrees

Ph.D., Marketing, May 2011, Columbia Business School, Columbia University, New York, NY
M.B.A., Marketing, June 2006, The Jerusalem School of Business Administration, The Hebrew University of Jerusalem, Jerusalem, Israel
B.Sc., Mechanical Engineering, June 2002, Faculty of Engineering Sciences, Ben-Gurion University of the Negev, Beer-Sheva, Israel

Professional Experience

Associate Professor of Marketing, Kelley School of Business, Indiana University, 2019 – present
Claude Marion Endowed Faculty Scholar, The Wharton School, University of Pennsylvania, 2014 – 2015
Assistant Professor of Marketing, The Wharton School, University of Pennsylvania, 2011 – 2019

Awards, Honors & Certificates

Excellence in Teaching Award, Undergraduate Division, The Wharton School, 2018
“Top 40 Undergraduate Professors,” Poets & Quants Selection, 2017
Excellence in Teaching Award, Undergraduate Division, The Wharton School, 2017
Marketing Science Institute Young Scholar Award, 2017
Finalist, 2016 William F. O’Dell Award, Journal of Marketing Research
Best Paper Award, Association for Consumer Research, 2015
The Claude Marion Endowed Faculty Scholar Award, 2014-2015
Excellence in Teaching Award, Undergraduate Division, The Wharton School, 2014
Excellence in Teaching Award, Undergraduate Division, The Wharton School, 2012
AMA / John A. Howard, Doctoral Dissertation Competition, 2011, Honorable Mention
Mary Kay Doctoral Dissertation Competition, 2011, Honorable Mention
Best Competitive Paper Award, Society for Consumer Psychology, 2010 Winter Conference
Best Student Paper Award, Society for Consumer Psychology, 2010 Winter Conference
AMA-Sheth Doctoral Consortium Fellow, Texas Christian University, 2010
Annual UH Doctoral Symposium Fellow, University of Houston, 2010

Selected Publications

Kim, N., Zwebner, Y., Barasch, A., and Schrift, R. Y. (2023). You Must Have a Preference: The Impact of No Preference Communication on Joint Decision-Making. Journal of Marketing Research, 60(1), 52-71.
Zwebner, Y., and Schrift, R. Y. (2020). On My Own: The Aversion to Being Observed During the Preference-Construction Stage. Journal of Consumer Research, 47(4), 475–499.
Carmon, Z., Schrift, R. Y., Wertenbroch, K., and Yang, H. (2019). Designing AI Systems that Customers Won’t Hate. MIT Sloan Management Review, 61(2). View Full Text
Schrift, R. Y., Parker, J. R., Zauberman, G., and Srna, S. (2018). Multi-Stage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice. Journal of Consumer Research, 44(6), 1307-1324.
Srna, S., Schrift, R. Y., and Zauberman, G. (2018). The Illusion of Multitasking and Its Positive Effect on Performance. Psychological Science, 29(12), 1942-1955.
Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Lemmens, A., Libai, B., Neal, D., Provost, F., and Schrift, R. Y. (2018). In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions. Customer Needs and Solutions, 5(1-2), 65-81.
Cheng, Y., Mukhopadhyay, A., and Schrift, R. Y. (2017). Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit. Journal of Marketing Research, 54(4), 636-649.
Schrift, R. Y., Kivetz, R., and Netzer, O. (2016). Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions. Journal of Experimental Psychology: General, 145(7), 807-829.
Schrift, R. Y., and Amar, M. (2015). Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences. Journal of Consumer Research, 42(4), 515-534.
Schrift, R. Y., and Parker, J. R. (2014). Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence. Psychological Science, 25(3), 772-780.
Schrift, R. Y., Netzer, O., and Kivetz, R. (2011). Complicating Choice. Journal of Marketing Research, 48(2), 308-326.
Parker, J. R., and Schrift, R. Y. (2011). Rejectable Choice-Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes. Journal of Marketing Research, 48(5), 840-854.
Kivetz, R., Netzer, O., and Schrift, R. Y. (2008). The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science. Journal of Consumer Psychology, 18(3), 179-186.

Edited on March 20, 2024