

Areas of Expertise
Marketing Research, Retailing, Shopper Behavior, Data Mining
Academic Degrees
- PhD, University of Florida
- MS, University of Florida
- BA, University of Miami
Professional Experience
- Kelley School of Business, Indiana University, 1996-present
- Harvard Business School, Harvard University, 1991-96
- Wharton School, University of Pennsylvania, 1985-91
- Research consultant for leading manufacturers, retailers and service firms, including Intel, Coca-Cola, P&G, Best Buy, Supervalu, and the Interpublic Group
- Advisory Board, Private and Public, Scientific, Academic, and Consumer Food Policy Committee (sponsored by Harvard University)
Awards, Honors & Certificates
- Doctoral Consortium Faculty Fellow, American Marketing Association, Indiana University, 2021
- Winner, MSI 2018-2020 Research Grant Competition (with Nari Yoon), 2019
- Trustees Teaching Award, Kelley School of Business, Indiana University, 2018
- MBA Teaching Excellence Award, Kelley School of Business, 2015
- iSIG Fellow, School of Management, Fudan University, 2015
- Faculty Service Award, Kelley School of Business, 2009, 2013
- Recognized as one of top 50 business school teachers, CNN/Fortune, 2012
- Innovative Teaching Award (MBA Program), Kelley School of Business, Indiana University, 2001, 2005
- Doctoral Consortium Faculty Fellow, American Marketing Association, 1988, 1995, 1998, 1999, 2000, 2001
- Indiana University Teaching Excellence Recognition Award, 1999, 2000
- Awarded Patent No. 6,604,681 ("Evaluative Shopping Assistant System") with Co-inventors Avanti Lalwani (Kelley MBA Class of 2003) and John Thong (Kelley MBA Class of 2000); Issue Date: August 12th, 2003
- Awarded Patent No. 5,848,399 ("Computer System for Allowing a Consumer to Purchase Packaged Goods at Home"); Issue Date: December 8, 1998 (See also patents 6,026,377 and 6,304,855)
- Charles G. Thalhimer Scholar-in-Residence, Virginia Commonwealth University, Richmond, 1998
- Awarded the Journal of Consumer Research's Robert Ferber Award, 1989
- Received the Kraft Award for Marketing Excellence, 1988
- Awarded the American Psychological Association Division 23 Dissertation Award, 1985
- Graduated Summa Cum Laude, University of Miami, 1977
Selected Publications
- Burke, R. R. and Leykin, A. (2021). Identifying the Drivers of Shopper Attention, Engagement, and Purchase. In Len Tiu Wright, Luiz Moutinho, Merlin Stone, and Richard Bagozzi (Eds.) The Routledge Companion to Marketing Research. London, UK: Routledge: Taylor & Francis Group.
- Chen, M., Burke, R. R., Hui, S. K., and Leykin, A. (2021). Understanding Lateral and Vertical Biases in Point-of-Purchase Product Considerations: An In-Store Ambulatory Eye-Tracking Study. Journal of Marketing Research, 58(6), 1120-1141. View Full Text
- Zhang, X., Li, S., and Burke, R. R. (2018). Modeling the Effects of Dynamic Group Influence on Shopper Zone Choice, Purchase Conversion and Spending. Journal of the Academy of Marketing Science, 46(6), 1089–1107.
- Burke, R. R. and Leykin, A. (2014). Identifying the Drivers of Shopper Attention, Engagement, and Purchase. In Dhruv Grewal, Anne L. Roggeveen, and Jens Norfalt, (eds.), Shopper Marketing and the Role of In-store Marketing, Review of Marketing Research, 11, 147-187. Bingley, UK: Emerald Group Publishing Limited.
- Zhang, X., Li, S., Burke, R. R., and Leykin, A. (2014). An Examination of Social Influence on Shopper Behavior Using Video Tracking Data. Journal of Marketing, 78(5), 24-41.
- Burke, R. R. (2009). Behavioral Effects of Digital Signage. Journal of Advertising Research, 49(2), 180-185.
- Burke, R. R. (2006). The Third Wave of Marketing Intelligence. In Manfred Krafft and Murali Mantrala (eds.), Retailing in the 21st Century: Current and Future Trends, 113-125. Springer.
- Burke, R. R. (2005). Retail Shoppability: A Measure of the World's Best Stores. In Future Retail Now: 40 of the World's Best Stores, 206-219. Washington, DC: Retail Industry Leaders Association.
- Burke, R. R. (2002). Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. Journal of the Academy of Marketing Science, 30(4), 411-432.
- Burke, R. R., Rangaswamy, A., and Gupta, S. (2001). Rethinking Marketing Research in the Digital Age. In Jerry Wind and Vijay Mahajan (eds.), Digital Marketing: Global Strategies from the World's Leading Experts, 226-255. New York, NY: John Wiley & Sons.
- Burke, R. R. (1996). Virtual Shopping: Breakthrough in Marketing Research. Harvard Business Review, 74(March-April), 120-131.
Edited on February 7, 2025