Areas of Expertise
Marketing Research, Retailing, Shopper Behavior, Data Mining
- PhD, University of Florida
- MS, University of Florida
- BA, University of Miami
- Kelley School of Business, Indiana University, 1996-present
- Harvard Business School, Harvard University, 1991-96
- Wharton School, University of Pennsylvania, 1985-91
- Research consultant for leading manufacturers, retailers and service firms, including Intel, Coca-Cola, P&G, Best Buy, Supervalu, and the Interpublic Group
- Advisory Board, Private and Public, Scientific, Academic, and Consumer Food Policy Committee (sponsored by Harvard University)
Awards, Honors & Certificates
- MBA Teaching Excellence Award, Kelley School of Business, 2015
- iSIG Fellow, School of Management, Fudan University, 2015
- Faculty Service Award, Kelley School of Business, 2009, 2013
- Recognized as one of top 50 business school teachers, CNN/Fortune, 2012
- Innovative Teaching Award (MBA Program), Kelley School of Business, Indiana University, 2001, 2005
- Doctoral Consortium Faculty Fellow, American Marketing Association, 1988, 1995, 1998, 1999, 2000, 2001
- Indiana University Teaching Excellence Recognition Award, 1999, 2000
- Awarded Patent No. 6,604,681 ("Evaluative Shopping Assistant System") with Co-inventors Avanti Lalwani (Kelley MBA Class of 2003) and John Thong (Kelley MBA Class of 2000); Issue Date: August 12th, 2003
- Awarded Patent No. 5,848,399 ("Computer System for Allowing a Consumer to Purchase Packaged Goods at Home"); Issue Date: December 8, 1998 (See also patents 6,026,377 and 6,304,855)
- Charles G. Thalhimer Scholar-in-Residence, Virginia Commonwealth University, Richmond, 1998
- Awarded the Journal of Consumer Research's Robert Ferber Award, 1989
- Received the Kraft Award for Marketing Excellence, 1988
- Awarded the American Psychological Association Division 23 Dissertation Award, 1985
- Graduated Summa Cum Laude, University of Miami, 1977
- Chen, M., Burke, R. R., Hui, S. K., and Leykin, A. (2021). Understanding Lateral and Vertical Biases in Point-of-Purchase Product Considerations: An In-Store Ambulatory Eye-Tracking Study. Journal of Marketing Research, in press. View Full Text
- Zhang, X., Li, S., and Burke, R. R. (2018). Modeling the Effects of Dynamic Group Influence on Shopper Zone Choice, Purchase Conversion and Spending. Journal of the Academy of Marketing Science, 46(6), 1089–1107.
- Burke, R. R. and Leykin, A. (2014). Identifying the Drivers of Shopper Attention, Engagement, and Purchase. In Dhruv Grewal, Anne L. Roggeveen, and Jens Norfalt, (eds.), Shopper Marketing and the Role of In-store Marketing, Review of Marketing Research, 11, 147-187. Bingley, UK: Emerald Group Publishing Limited.
- Zhang, X., Li, S., Burke, R. R., and Leykin, A. (2014). An Examination of Social Influence on Shopper Behavior Using Video Tracking Data. Journal of Marketing, 78(5), 24-41.
- Burke, R. R. (2009). Behavioral Effects of Digital Signage. Journal of Advertising Research, 49(2), 180-185.
- Burke, R. R. (2006). The Third Wave of Marketing Intelligence. In Manfred Krafft and Murali Mantrala (eds.), Retailing in the 21st Century: Current and Future Trends, 113-125. Springer.
- Burke, R. R. (2005). Retail Shoppability: A Measure of the World's Best Stores. In Future Retail Now: 40 of the World's Best Stores, 206-219. Washington, DC: Retail Industry Leaders Association.
- Burke, R. R. (2002). Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. Journal of the Academy of Marketing Science, 30(4), 411-432.
- Burke, R. R., Rangaswamy, A., and Gupta, S. (2001). Rethinking Marketing Research in the Digital Age. In Jerry Wind and Vijay Mahajan (eds.), Digital Marketing: Global Strategies from the World's Leading Experts, 226-255. New York, NY: John Wiley & Sons.
- Burke, R. R. (1996). Virtual Shopping: Breakthrough in Marketing Research. Harvard Business Review, 74(March-April), 120-131.
Edited on February 11, 2021