Kelley Gullo Wight
- Boston Scientific Pre-Tenure Scholar & Assistant Professor of Marketing
Campus: Bloomington
Biography
Professor Kelley Gullo Wight is the Boston Scientific Pre-Tenure Scholar & Assistant Professor of Marketing. She earned her
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Professor Kelley Gullo Wight is the Boston Scientific Pre-Tenure Scholar & Assistant Professor of Marketing. She earned her Ph.D. in Marketing from Duke University. Professor Wight is an experimental researcher, focusing on how time and close relationships impact consumer behavior and well-being. Her research has been published in premier marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing. She serves on the Editorial Review Board for the Journal of Marketing Research.
Professor Wight teaches undergraduate Digital Marketing and Consumer Behavior Research.
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Areas of Expertise
Consumer Behavior, Interpersonal Relationships, Time, and Consumer Well-Being
Academic Degrees
- Ph.D. Business Administration, Duke University
- B.S. Economics, Arizona State University
- B.S. Marketing, Arizona State University
Awards, Honors & Certificates
- Doctoral Program Faculty Exceptional Inspiration and Guidance Award 2026 (finalist)
- Kelley School Marketing Department Rising Leader Award 2025 (winner)
- AMA-Sheth Foundation Doctoral Consortium Invited Faculty Fellow 2025
- Kelley School of Business Research Award 2024 (winner)
- Sauvain Award for Excellence in Undergraduate Teaching 2024 (winner)
- Trustees Teaching Award 2022 (finalist), 2023 (winner)
Selected Publications
- *Wight, K. G., *Howe, H. S., Brick, D. J., and Fitzsimons, G. J. (2026). Communication patterns in joint decision-making. Journal of Marketing Research, in press (*denotes equal contribution).
- Wight, K. G., Liu, P. J., Zhou, L., and Fitzsimons, G. J. (2024). Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves. Journal of Marketing Research, 61(3), 451-471.
- Bollinger, B., Gillingham, K., and Wight, K. G. (2023). Making Pro-Social Social: The Effectiveness of Social Proof for Energy Conservation using Social Media. Journal of the Association for Consumer Research (Special Issue: Climate Change), 8(3), 290-300..
- Brick, D. J., Wight, K. G., Bettman, J. R., Chartrand, T. L., and Fitzsimons, G. J. (2023). Celebrate Good Times: How Celebrations Increase Perceived Social Support. Journal of Public Policy & Marketing, 42(2), 115–132.
- Brick*, D. J., Wight*, K. G., and Fitzsimons, G. J. (2023). Secret Consumer Behavior in Close Relationships. Journal of Consumer Psychology, 33(2), 403-411 (*denotes equal contribution).
- Rifkin, J. R., Wight, K. G., and Cutright, K. M. (2023). No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting. Journal of Consumer Research, 50(2), 343–362.
- Wight, K. G., Liu, P. J., Bettman, J. R., and Fitzsimons, G. J. (2022). Social Relationships and Consumer Behavior. In Huber, J., Kahle, L., and Lowery, T. (Eds.) The APA Handbook of Consumer Psychology (351–372), American Psychological Association.
- Gullo, K., Berger, J., Etkin, J., and Bollinger, B. (2019). Does Time of Day Affect Variety-Seeking? Journal of Consumer Research, 46(1), 20-35.
Edited on June 22, 2026
