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Jonlee Andrews
Print-Quality Photo
Resume/CV
812-855-3425
jonandre@iu.edu
HH 2100
1309 E. 10th Street
Bloomington, IN
47405

Jonlee Andrews

  • Clinical Professor Emeritus
  • Founder and Co-Director, Consumer Marketing Academy
Department: Marketing
Campus: Bloomington


Areas of Expertise

Brand Management, Retail Management, CPG Marketing, Managerial Decision Making, and Creativity.

Academic Degrees

  • PhD, University of Wisconsin
  • MBA, University of Iowa
  • BS, Iowa State University

Professional Experience

  • Weatherhead School of Management Case Western Reserve University
  • University of Wisconsin - Madison
  • Loras College

Awards, Honors & Certificates

  • MBA Teaching Excellence Award, Kelley School of Business, 2003, 2004, 2005, 2007, 2008, 2009, 2010, 2013, 2018, 2019, 2020
  • Trustees' Teaching Award 2005, 2007, 2009, 2011
  • Lilly Award for Teaching Excellence 2006
  • MBA Innovative Teaching Award 2003
  • 4-star rating in Business Week's Guide to Best Business Schools, 1997, 1998
  • Tate Award for Excellence in Teaching, University of Wisconsin - Madison, 1992
  • American Marketing Association Doctoral Consortium Fellow, 1990
  • Outstanding Teaching Award, Loras College, 1987

Selected Publications

  • Rusetski, A., Andrews, J., and Smith, D. C. (2014). Unjustified Prices: Environmental Drivers of Managers' Propensity to Overprice. Journal of the Academy of Marketing Science, 42(4), 452-469.
  • Andrews, J. (1999). Product Development: Why line extensions often backfire. Harvard Business Review, March/April.
  • Andrews, J. (1998). New But Not Improved: Factors That Affect the Development of Meaningful Line Extensions. Marketing Science Institute Working Paper #98-124.
  • Andrews, J. (1996). In Search of the Marketing Imagination: Factors that Affect the Creativity of Marketing Plans for Mature Products. Journal of Marketing Research, 33(2), 174-187.

Edited on June 1, 2023

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