Helen Colby

Print-Quality Photo

317-278-5215

hcolby@iu.edu

BS 4144
801 W Michigan St
Indianapolis, IN
46202

Helen Colby

Assistant Professor of Marketing

Department: Kelley School of Business Indianapolis

Campus: Indianapolis

Areas of Expertise

Financial decision-making, consumer judgment and decision-making, health decision-making, self-control and goals, information effects

Selected Publications

Chapman, G., Li, M., Colby, H., and Yoon, H. (2010). Opting In vs. Opting Out of Influenza Vaccination. The Journal of the American Medical Association, 304(1), 43-44.

Edited on November 11, 2024