Areas of Expertise
Social hierarchy, social class, political ideology
- Postdoctoral Fellow – Vanderbilt University
- PhD in Marketing – University of North Texas
- MBA – Barry University
- BS in Marketing – University of Puerto Rico in Mayagüez
- Advertising and digital marketing account management
- Rixom, J. M., Mas, E. M., and Rixom, B. A. (2020). Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes. Journal of Consumer Psychology, 30(2), 329-338.
- Kidwell, B., Lopez Kidwell, V., Blocker, C., and Mas, E. M. (2020). Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions. Journal of Consumer Research, 47(2), 215-236.
Edited on January 28, 2022