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Erick Mas
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812-855-9079
emas@iu.edu
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HH 2100
1309 E. 10th Street
Bloomington, IN
47405

Erick Mas

  • Assistant Professor
Department: Marketing
Campus: Bloomington

Biography

Erick is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University Bloomington. Prior to Indiana

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Erick is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University Bloomington. Prior to Indiana University, he was a Postdoctoral Fellow at Vanderbilt University. Erick has a PhD in Marketing from the University of North Texas, an MBA from Barry University, and a BS in Marketing from the University of Puerto Rico in Mayagüez.

Erick’s research uses consumer psychology to draw strategic consumer insights centered around the influence of social class and political ideology on marketplace behaviors. Before academia, Erick had a career in advertising and digital marketing.

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Areas of Expertise

Social hierarchy, social class, political ideology

Academic Degrees

  • Postdoctoral Fellow – Vanderbilt University
  • PhD in Marketing – University of North Texas
  • MBA – Barry University
  • BS in Marketing – University of Puerto Rico in Mayagüez

Professional Experience

  • Advertising and digital marketing account management

Selected Publications

  • Rixom, J. M., Mas, E. M., and Rixom, B. A. (2020). Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes. Journal of Consumer Psychology, 30(2), 329-338.
  • Kidwell, B., Lopez Kidwell, V., Blocker, C., and Mas, E. M. (2020). Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions. Journal of Consumer Research, 47(2), 215-236. 

Edited on January 28, 2022

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