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Demetra Andrews
Print-Quality Photo
317-274-2816
demetra@iu.edu
BS 4146
801 W Michigan St
Indianapolis, IN
46202

Demetra Andrews

  • Clinical Professor of Marketing
  • Associate Department Chair
Department: Kelley School of Business Indianapolis
Campus: Indianapolis


Areas of Expertise

Consumer Behavior in Retail Contexts, Choice Confidence, Effects of Marketing Information, Marketing and Business Education

Academic Degrees

  • PhD, University of Houston
  • MBA, University of Texas at Austin
  • BBA, Texas A&M University

Awards, Honors & Certificates

  • 2025 University College Trustees Teaching Award
  • FACET class of 2022
  • 2023, 2021, 2019 Schuyler F. Otteson Undergraduate Teaching Excellence Award
  • 2022 IU Indianapolis Trustees Teaching Award
  • 2021 ACUE Certificate of Effective Practices
  • 2019 Tonja C. Eagan Service Award
  • 2018-2020, 2022-2025 IU Indianapolis Favorite Professor Award
  • 2016 IU Northwest Trustees Teaching Award

Selected Publications

  • Vander Schee, B. A., Andrews, D., and Stovall, T. (2023). Senior business consultant project: Giving advice while gaining other awareness and career competency. Journal of Education for Business, 98(2), 88-94.
  • Vander Schee, B. A., Andrews, D., and Stovall, T. (2021). Enhancing first-year student course experience with virtual team support from senior marketing majors. Journal for Advancement of Marketing Education, 29(1), 21-28.
  • Ford, W., Andrews, D., Sivaraman, A., and Krishnamurthy, P. (2020). Not All Missed Opportunities Cast the Same Shadow: Voluntary Inaction Reduces the “Sting” of Missed Sales Promotions. Journal of Consumer Behaviour, 19(1), 57-67.
  • Santornino, C., Andrews, D., Peren, R., and Brady, M. (2020). Beyond Personality: An Emergence View of Influential Consumers. Journal of Consumer Marketing, 37(2).
  • Gleim, M., Smith, J., Andrews, D., and Cronin, J. (2013). Against the Green: A Multi-Method Examination of the Barriers to Green Consumption. Journal of Retailing, 89(1), 44-61.

Edited on October 30, 2025

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