Daniel C Smith

Department: Marketing

Campus: Bloomington

Areas of Expertise

Marketing Strategy, Brand Equity Management, Marketing Performance Analysis, Philanthropic Marketing, Pharmaceutical Marketing

University of Wisconsin
University of Pittsburgh
International teaching experience: Hungary, Poland, United Kingdom, Korea, Croatia, India, China, Netherlands, and Belgium
Executive education/consulting: Samsung Electronics, Ingersoll Rand, 3M, Ashland Chemical, IBM, Eli Lilly, and Abbott Labs among others
Public and non-profit company boards: Simon Property Group, NYSE ticker SPG (2009 – present); IU Foundation Board of Directors (2012-2021); Habitat for Humanity Board of Advisors; Kelley Executive Education Foundation (2005 – present); Foundation for Liberal Arts and Management Education (FLAME,) India (2020-present)

Sagamore of the Wabash (2021) awarded by Indiana Governor Eric Holcomb
IU Presidents Medal for Excellence (2021) awarded by IU President Michael McRobbie
IU Bicentennial Award (2021) awarded by IU President Michael McRobbie
Eli Lilly Outstanding Graduate Teaching Award, 1997, 1998, 2000, 2001, 2002
Board of Trustees Distinguished Teaching Award, 2001, 2003
The Academy of Distinguished Alumni, Katz Graduate School of Business, University of Pittsburgh, 2007
Outstanding Reviewer Award, Journal of the Academy of Marketing Science, 2002
Outstanding Reviewer Award, Journal of Marketing, 1999
Teaching Innovation Award, 1998
Business Week Four-Star Rated Teacher (1995, 1996, 1997)
Served on the Editorial Review Boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Market-Focused Management, and the Journal of Competitive Intelligence
Faculty Fellow, AMA Doctoral Consortium, Emory University, 2002
Faculty Fellow, AMA Doctoral Consortium, University of Georgia, 1998
Resident Scholar, Faculty Consortium on Marketing Strategy, Arizona State University, 1996

Rusetski, A., Andrews, J., and Smith, D. C. (2014). Unjustified Prices: Environmental Drivers of Managers' Propensity to Overprice. Journal of the Academy of Marketing Science, 42(4), 452-469.
DelVecchio, D., Krishnan, H. S., and Smith, D. C. (2007). Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice. Journal of Marketing, 71(3), 158-170.
Smith, D. C. (2003). The Importance and Challenges of Being Interesting. Journal of the Academy of Marketing Science, 31(3), 319-323.
Sethi, R., Smith, D. C., and Park, C. W. (2002). Creating Creative New Product Development Teams. Harvard Business Review, August, 16-18.
Klink, R., and Smith, D. C. (2001). Threats to the External Validity of Brand Extension Research. Journal of Marketing Research, 38(3), 326-335.
Sethi, R., Smith, D. C., and Park, C. W. (2001). The Effect of Cross-Functional Teams on Creativity and the Innovativeness of New Products. Journal of Marketing Research, 38(1), 73-85.

Edited on August 15, 2024