Chad McBride
Campus: Bloomington
Biography
Chad McBride is a Lecturer at Indiana University’s Kelley School of Business. Chad joined the marketing faculty in 2021.
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Chad McBride is a Lecturer at Indiana University’s Kelley School of Business. Chad joined the marketing faculty in 2021. Prior to this very exciting opportunity to work with Kelley students, Chad spent 25 years working in the Pharmaceutical and Management Consulting industries. In addition to his teaching responsibilities, Chad is the President of a management consulting practice he founded, Systemic Innovation. As part of that practice, Chad consults with leading companies and institutions across the pharmaceutical and other life sciences industries and enables them to deliver innovation more effectively for their customers.
During 20 years of Chad’s career, he worked for Eli Lilly and Company (Lilly). While at Lilly, Chad served in various leadership roles in Marketing, Innovation, Strategic Planning and Sales. Chad’s most recent role was Executive Director of Product Innovation for Elanco Animal Health, the former Animal Health Division of Lilly. Chad and his family lived in Spain for three years while working with Lilly and he is fluent in Spanish. Prior to joining Lilly, Chad worked in management consulting. For additional information about Chad’s background and career, please see his LinkedIn profile.
Chad and his wife, Teena, are the parents of three college-aged children (plus one son-in-law). In his free time, Chad enjoys reading, pickleball, tennis, games (especially strategy games) and spending time with family and friends.
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Areas of Expertise
Customer-Driven Innovation, Business of Healthcare, Healthcare Strategy and Innovation, Product Innovation, Global Marketing, New Product Management, Global Brand Launch, Corporate and Business Unit Strategic Planning, Pharmaceutical Commercialization, Strategy Implementation and Organizational Change
Academic Degrees
- MBA, Brigham Young University, 1995
- BA, Honors Degree, European History (Major), Spanish (Minor), 1993
Professional Experience
- 25 years of experience in customer-driven innovation, new product management, corporate and business unit strategic planning, healthcare strategy and innovation, pharmaceutical commercialization, strategy implementation and organizational change
Edited on September 18, 2023
