Areas of Expertise

How consumers evaluate the risks of using (and not using) medical products,How message framing influences health-related behaviors,How measuring consumers' intentions and attitudes influences their subsequent behavior

Academic Degrees

• PhD, Indiana University, 1984
• MBA, Indiana University, 1982
• BA, Michigan State University, 1976

Professional Experience

• Associate Professor, Indiana University
• Director of Career-Integrated MBA Program, Indiana University
• Assistant Professor, Georgia State University

Selected Publications

• Van 't Riet, J., Cox, A. D., Cox, D. S., Zimet, G. D., Bruijin, G.-J. D., Van den Putte, B., de Vries, H., Werrij, M. Q., Ruiter, R. A. (2016). Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing. Health Psychology Review, 10(4), 447-459.
• Cox, A. D., and Cox, D. S. (2015). Risk Perception and Risk Communication. In D.W. Stewart (Ed.) Handbook of Persuasion and Social Marketing, (151-190). New York: Praeger.
• Cox, D. S., Cox, J. G.,, and Cox, A. D. (2015). To Err is Human? How Typographical and Spelling Errors Affect Perceptions of Online Reviewers. Computers in Human Behavior, 75(October), 245-253.
• Cox, D., Sturm, L. A., and Cox, A. D. (2014). Effectiveness of Asking Anticipated Regret in Increasing HPV Vaccination Intention in Mothers. Health Psychology, 33(9), 1074-1083.
• Perry, J. E., Cox, D. S., and Cox, A. D. Trust and Transparency: Patient Perceptions of Physicians’ Financial Relationships with Pharmaceutical Companies. 42 Journal of Law, Medicine & Ethics 475 (2014).
• van ‘t Riet, J., Cox, A. D., Cox, D. S., Zimet, G. D., De Bruijn, G., Van den Putte, B., De Vries, H., Werrij, M. Q., and Ruiter, R. A. C. (2014). Does Perceived Risk Influence the Effects of Message Framing? A New Investigation of a Widely Held Notion. Psychology and Health, 29(8), 933-49.
• Kasting, M. L., Cox, A. D., Cox, D. S., Fife, K. H., Katz, B. P., and Zimet, G. D. (2014). The Effects of HIV Testing Advocacy Messages on Test Acceptance: A Randomized Clinical Trial. BMC Medicine, 12(204), 1-4.
• Perry, J. E., Cox, A. D., and Cox, D. S. Direct-to Consumer Drug Advertisements and the Informed Patient: A Legal, Ethical, and Content Analysis. 50 American Business Law Journal 729 (2013).
• Cox, A. D., Cox, D. S., Cyrier, R., and Zimet, G. D. (2012). Can Self-Prediction Overcome Barriers to Hepatitis B Vaccination? Health Psychology, 31(1), 97-105. 
• Mays, R. M., Sturm, L. A., Rasche, J. C., Cox, D. S., Cox, A. D., and Zimet, G. D. (2011). Use of Drawings to Explore U.S. Women's Perspectives on Why People Might Decline HIV Testing. Health Care for Women International, 32(4), 328-343.
• Cox, A. D., Cox, D. S., and Mantel, S. P. (2010). Consumer Response to Drug Risk Information: The Role of Positive Affect. Journal of Marketing, 74(4), 31-44.
• Cox, A. D., and Cox, D. S. (2010). A Defense of Direct-to-Consumer Prescription Drug Advertising. Business Horizons, 53(2), 221-228.
• Cox, D. S., Cox, A. D., Sturm, L., and Zimet, G. D. (2010). Behavioral Interventions to Increase HPV Vaccination Acceptability among Mothers of Young Girls. Health Psychology, 29(1), 29-39.
• Cox, A. D., Cox, D., and Zimet, G. D. (2006). Understanding Consumer Responses to Product Risk Information. Journal of Marketing, 70(1), 79-91.
• Cox, A. D., Cox, D. S., and Anderson, R. D. (2005). Reassessing the Pleasures of Store Shopping. Journal of Business Research, 58(3), 250-259.
• Cox, D. S., and Cox, A. D. (2002). Beyond First Impressions: The Effects of Repeated Exposure on Consumer Liking of Visually Complex and Simple Product Designs. Journal of the Academy of Marketing Science, 30, Spring, 119-130.
• Cox, D. S., and Cox, A. C. (2001). Communicating the Consequences of Early Detection: The Role of Evidence and Framing. Journal of Marketing, 65(3), 91-103.
• Bobinski, G., Cox, D. S., and Cox, A. D. (1996). Retail 'Sale' Advertising, Perceived Retailer Credibility and Price Rationale. Journal of Retailing, 72(3), 291-306.
• Cox, A. D., Cox, D. S., Anderson, R. D., and Moschis G. (1993). Social Influences on Adolescent Shoplifting: Theory, Evidence, and Implications for the Retail Industry. Journal of Retailing, 69(2),  234-246.
• Kellaris, J., Cox, A. D., and Cox D. S. (1993). The Effect of  Background Music on Advertisement Processing: A Contingency Explanation. Journal of Marketing, 57(4) 114-125.
• Cox, A. D., and Cox, D. S. (1990). Competing on Price: The Role of Retail Price Advertisements in Shaping Store Price Image. Journal of Retailing, 66, 428-445.
• Cox, D. S., Cox, A. D., and Moschis, G. (1990). When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting. Journal of Consumer Research, 17, 149-159.

Edited on October 4, 2017