BUS-W 574 Corporate Entrepreneurship & Innovation

Entrepreneurial processes are not limited to the domain of independent new ventures, and such processes are increasingly recognized as essential to the long-term viability of pre-existing organizations. Organizations must be entrepreneurial if they are to survive in times of increased globalization and tremendous market and technological change. Corporate entrepreneurship involves the study of entrepreneurial processes and principles as applied in established organizations. The Corporate Entrepreneurship & Innovation course explores the practices and challenges involved when established companies initiate major business domain or model innovations. The new business creation function, in particular, is explored. Second, the course reviews how companies can rely on strategic innovation to reinvigorate and renew themselves, their markets, or their industries. The course should be of special interest to those seeking to build careers in the areas of corporate venture management, management consulting, and organizational development/change management. The course includes lectures, video examples, case studies and discussion with targeted readings serving as the discussion focal points.

Selected course topics:

• The Unique Nature of Corporate Entrepreneurship
• Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
• Forms of Corporate Entrepreneurship
• Corporate Strategy and Entrepreneurship
• Structuring the Company for Entrepreneurship
• Developing an Entrepreneurial Culture
• Constraints on Entrepreneurial Performance
• Leading the Entrepreneurial Organization
• Assessing Entrepreneurial Performance
• Sustaining Entrepreneurial Performance