BUS-W 511 Venture Strategy

• 7 weeks
• 1.5 credits
• Prerequisite(s): MBA Core, for those not in the MBA program, graduate student status and instructor's permission

This course builds on the aspects of corporate strategy covered in the core using a series of readings and cases to more fully explore the relatively difficult task of new venture creation. It focuses on the unique strategic issues involved in creating a new business venture or acquiring a relatively new existing business.

Such issues include:

• Strategies of the new venture
• Strategic planning under uncertainty
• Designing an effective entry strategy
• Evaluating future industry evolution
• Assessing the strategic fit in new ventures
• Strategic aspects of the business plan The course uses a course packet comprised of readings and cases.