BUS-M 581 Bloomington Brands

• 7 weeks
• 1.5 credits
• Prerequisite(s): None

Bloomington Brands (Brands) functions as a joint venture between The Scotts Miracle-Gro Company (Marysville, OH) and the Kelley School of Business at Indiana University. Its primary purpose is to provide resident business school students with real-time, hands-on brand management experience. MBA students go through an application and interview process in fall of their first year, and if selected for Bloomington Brands, serve on the brand team spring semester of their first year and fall semester of their second year. They receive 1.5 credits for each of the four 7-week sessions in which they serve. The Experiential Marketing Program is affiliated with the Center for Brand Leadership.