BUS-M525 Legal Issues in Marketing Management
- 7 weeks
- 1.5 credits
- Prerequisite(s): MBA Core
Examines various areas of law that relate directly to the marketing of goods and services. Utilizes a managerial approach to the study of legal considerations that help shape marketing decision-making. Topics addressed include: trademark, copyright, patent, and trade secret law; the right of publicity, advertising law, product liability, and antitrust law.