BUS-M 455 Topics in Marketing: Pricing

• 16 weeks
• 3 credits
• Prerequisite(s): Must be a Kelley School of Business major

Setting and managing prices of products and services is critical to the success of an enterprise. Prices must be set for new products and adjusted periodically for existing products. The pricing function in a firm also includes setting and managing price promotions, rebates, and discounts to build performance. The purpose of this course is to provide you with conceptual and analytical tools for making informed pricing decisions.