BUS-M 455 Topics in Marketing: Kelley Outfitters

• 16 weeks
• 3 credits
• Prerequisite(s): Departmental Consent

The Kelley Outfitters Practicum offers students from any school or major the opportunity to manage and run a live E-commerce Website. Students selected for the practicum will be responsible for website maintenance and technical issues, all product choices to be sold on the website, pricing of all products on the website, and promotion of the website through various media forms, including social and email-based marketing communications. Students will be assigned to teams responsible for the broad functional management areas of the website. Students must apply to be accepted into this course and commit to Fall and Spring semesters. Students will also participate in an online summer e-commerce learning internship. This course topic is repeatable for credit, but BUS-M 455: Kelley Outfitters can count for a maximum of 3 credits toward Marketing major or Marketing and Professional Sales major electives.