BUS-M 455 Topics in Marketing: Consumer Research Practicum

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M303 with a C or higher

This 3-credit hour practicum is designed to be an intensive, interactive exploration of how to conduct experimental research in a consumer context. Students will learn how to derive insights from published academic research, think through and develop their own research ideas, create research materials, and analyze and explain study results. At the end the course, students will be equipped to critically evaluate and conduct consumer behavior research in the future, whether in academia or industry.