BUS-M370 Integrated Business Core--Marketing Component
- 16 weeks
- 3 credits
- Prerequisite(s): Must have completed all I-Core prerequisites with grade of C or better.
Students enroll in BUS-BE 375. Cross-functional survey of business management. The marketing component covers marketing planning and decision-making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams. Students may not receive credit for both M370 and (M304 or M300).