BUS-M 349 Retail Workshop

• 16 weeks
• 3 credits
• Prerequisite(s): Admission to the Retail Workshop

The Retail Workshop offers accepted Kelley students a structured learning environment grounded in identifying key retail marketing processes, while heavily engaging industry representation, as an interface between academics and business.

This Retail Workshop experience is designed to foster transference of knowledge into competencies required for successful entry into corporate retailing. With this in mind, the course offers students multiple opportunities to engage with retail executives in a structured setting, solidify retail practice fundamentals, and gain exposure to retailing challenges and opportunities.