BUS-M339 Retail Marketing Analytics
- 16 weeks
- 3 credits
- Prerequisite(s): Must be a current Kelley School of Business and a declared Marketing or Marketing & Professional Sales major.
This course will use a text and an ecommerce simulation, case studies with data sets, and data from retailers as material for employing a variety of data analysis techniques in class. This analysis is focused on developing insights that allow retail managers to more effectively serve their customers.