BUS-M 339 Retail Marketing Analytics

• 16 weeks
• 3 credits
• Prerequisite(s): Must be a current Kelley School of Business and a declared Marketing or Marketing & Professional Sales major.

This course will use a text and an ecommerce simulation, case studies with data sets, and data from retailers as material for employing a variety of data analysis techniques in class. This analysis is focused on developing insights that allow retail managers to more effectively serve their customers.