BUS-M312 Retail Marketing Management
- 16 weeks
- 3 credits
- Prerequisite(s): BUS-M300 and must not be a Kelley School of Business major
This course is designed specifically for students majoring outside of the Kelley School of Business who are interested in retailing. The course objective is to critically analyze the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities.