BUS-M 310 Brand Management Practicum
- 16 weeks
- 3 credits
- Prerequisite(s): Student must have completed Sophomore year and have current/future enrollment in 3rd Year at the Kelley School of Business (Marketing major), The Media School, or Eskenazi School of Art, Architecture + Design (Graphic Design or Merchandising major)
This course is a unique learning experience for students interested in brand management or working as a creative service provider for brands. You will be on a team with 4-5 classmates, along with a real national brand manager who gives you a "brand challenge" to work on for 10 weeks.