BUS-M304 Honors Marketing Management

• 16 weeks
• 3 credits
• Prerequisite(s): Must be a Business Honors student and complete all I-Core prerequisites with grade of C or better.

Students enroll in BUS-BE 304. Examines the marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing. Students may not receive credit for both M304 and (M370 or M300).