BUS-M 295 Marketing in our World Today

• 16 weeks
• 3 credits
• Prerequisite(s): Admission to the Kelley School of Business; must be completed prior to I-Core

This course provides an introduction to the field of marketing as it functions in our world today. It includes discussion of key marketing decisions, including market segmentation, branding and brand differentiation, pricing, product management, promotion, channel selection and customer service. It also focuses on recent trends in marketing.