BUS-M 272 Global Business Immersion - Marketing: Emerging Markets: Marketing in Peru

• 8 weeks
• 3 credits
• Prerequisite(s): BUS-D270?with a grade of C or higher; accepted to application to Global Business Immersion

This eight-week 3.0 credit hour course is designed to extend the knowledge gained in D270 (Global Business Environment) and to provide an international travel experience that will involve company visits and cultural activities. M272 concentrates directly on the Managerial aspects of Marketing in an Emerging Market - Peru. As such, the students are placed in the role of the decision-makers responsible for solving the myriad of practical problems resulting from a globalized and highly interconnected business environment.