BUS-J306 Strategic Management and Leadership

• 16 weeks
• 3 credits
• Prerequisite(s): Junior standing. For non-business majors. Concerned with the roles and tasks of a firm’s top managers.

This course is designed to provide an appreciation for the total firm perspective, the role of the general manager, and the means by which firms create and sustain competitive advantage. Strategic management of a firm involves diagnosing the firm’s current competitive situation and effectively responding to complex, real-world organizational problems. This course focuses on multiple organizational contexts, spanning a range from the entrepreneurial firm to the large, established organization. No credit toward a degree in business. Credits not given for both J306 and (J375, J304, Z302, or Z304).