BUKD-X 575 Introduction to Generative AI for Business Leaders

• 12 weeks
• 3.00 credits

This course introduces students to the fundamentals of Generative Artificial Intelligence (GenAI) and its transformative applications in business. The course requires no prior knowledge of GenAI or its algorithms. Students will gain a foundational understanding of how GenAI operates and its practical implications in organizational settings.

Key topics include exploring the strengths and limitations of GenAI models, with a focus on selecting and applying the right tools for specific business challenges. Ethical and legal considerations surrounding GenAI use are emphasized to help students identify and mitigate potential risks to their organizations. The course also provides hands-on exposure to best practices, such as prompt engineering, summarizing complex information, and generating actionable reports. Students will learn how GenAI can enhance decision-making, support human judgment, and improve organizational performance. A significant focus is placed on understanding the current state of GenAI technologies and their evolving role in business strategy.

By the end of the course, students will be equipped to critically evaluate, responsibly implement, and effectively leverage GenAI tools to solve business problems and drive innovations. This foundational knowledge will prepare students to lead GenAI-driven initiatives with confidence, ensuring that they not only capitalize on the opportunities these technologies offer but also navigate their complexities responsibly.