BUKD-W 526 Corporate Entrepreneurship and Innovation
12 weeks
3.00 credits
Prerequisite(s): Core 1
Previously offered as BUKD-C 526
Corporations, caught up in the web of the economic downturn, have turned to the innovative mindset for help. They have realized that entrepreneurial thinking can exist within the structure of a corporation. Thus, the term Corporate Entrepreneurship is the newest strategy for innovative development in organizations. Corporate training designed to develop entrepreneurship and innovation within organizations has produced successful results at numerous Fortune 500 companies. It is the research and innovation developed at these firms as well as other theoretical models, which provide the foundation for this emerging field of study. The purpose of this MBA course is to research and study the theories, principles, concepts, and practices of entrepreneurial development within organizations. A thorough examination of the latest research regarding corporate entrepreneurship & innovation as well as reviewing successful case studies will be the focus of this course. In so doing the students will become more acquainted with the contemporary trends and expectations they face in corporate America.