BUKD-W 526 Corporate Entrepreneurship and Innovation
- 12 weeks
- 3.00 credits
- Prerequisite(s): Core 1
Corporate Entrepreneurship & Innovation explores how established organizations design, enable, and sustain innovation in the face of uncertainty, competition, and organizational constraints. While startups are often celebrated as engines of innovation, most innovation occurs inside existing firms—where leaders must balance entrepreneurial initiative with strategy, structure, culture, and execution. This course examines the theories, frameworks, and practices of corporate entrepreneurship and applies them to real organizational contexts through cases, simulations, and applied analysis. Students will investigate how organizations foster entrepreneurial behavior, design innovation processes, align culture and structure, and lead change initiatives that drive meaningful growth. By the end of the course, students will be equipped to diagnose innovation challenges, evaluate corporate innovation systems, and design actionable strategies to strengthen entrepreneurial capability within established organizations.