BUKD-M596 Marketing Management

• 12 weeks
• 2.00 credits

Core 2 - Most businesses seek to enhance their profitability. Profits drive research and development, build shareholder wealth and help create and maintain a lifestyle for the firm’s employees and customers.  A second task for businesses is to innovate or offer new solutions to customers. Marketing identifies and satisfying consumer needs and creating a mechanism of value exchange between the marketer and its customers.  Customers receive solutions from the firm in exchange for monetary compensation for the solution.