BUKD-M 501 Creating Winning Digital Marketing Strategies
- 12 weeks
- 3.00 credits
- Prerequisite(s): Core 2
Previously offered as Marketing in the Era of Digital Technology
Marketers are challenged with embracing technological change and consumer connectivity. It is an exciting time to consider new developments and their potential to add value to marketing activities. This course will help advance your career by building an awareness of marketing technology and developing skills in digital marketing analysis. You will utilize online tools to analyze and make recommendations to enhance digital marketing strategy. This will be accomplished by completing a digital marketing audit that examines content, email, search engine, social media, digital advertising, user experience, and digital metrics.
After taking this course, you will be equipped to answer several questions, namely, "how can a business successfully harness the potential of digital marketing?", "how do we know if a business has developed and implemented an effective digital marketing strategy?" and "how can I stay current and demonstrate competency in new digital marketing technologies?"