BUKD-C524 Strategic Entrepreneurship
- 12 weeks
- 3.00 credits
*Prerequisite for fall 2019 admits and later: Core 1 Typically offered in the SpringThis class explores strategic decision making and action under conditions of extreme uncertainty. To do this, we examine issues and opportunities confronting entrepreneurs as they?create and build a new business, rapidly scale an existing product or service, or acquire, develop, and grow an existing business. In the first part of the class, we unpack twelve principles of entrepreneurial process (first 4 weeks). Then in the second part of the class we apply those principles to case studies of business ventures confronting?six different strategic challenges (6 weeks). The case studies focus on strategic challenges related to (1) ideating and launching a new concept, (2) searching for and buying a business, (3) financing and growing a business, (4) pivot and adapting a product or service, (5) diversifying and/or globalizing an offering, and (6) exiting a business.?At the end of this class students should be able to (a) identify and describe key strategic junctures for high-potential ventures and rapidly growing firms or business unit, (b) diagnose and evaluate the opportunities and challenges at each key strategic juncture, (c) discover and develop viable solutions to address the opportunities and challenges for high potential ventures and rapidly growing firms or business units, and (d) deliver solutions to address the opportunities and challenges to make a high potential venture, rapidly growing firm, or business unit viable and sustainable. The class grade is made up of three components: (1) case study preparation questions, (2) a strategic entrepreneurship principles podcast assignment, and (3) a venture strategy development assignment.