The Consumer Marketing Academy (CMA) is one of the greatest assets Kelley offers future brand and retail managers.
We work closely with managers at top companies in the industry to design and deliver a leading-edge program, and we work closely with you to develop your strategic and tactical marketing skills through seminars and real-world consulting projects.
The Academy experience focuses primarily on the first year of the MBA program. Two Academy Weeks will get you "down the curve" in brand management or retail management and prepare you for interviews and internships. For those who are interested, CMA involvement can continue in the second year. Second-year CMA students can engage in generational leadership by serving as a peer coach for first-year CMA students, or playing the role of associate brand manager during first-year projects. In addition, second-year students take specialized elective courses in brand asset management, consumer channels management, and other key areas.