Areas of Expertise

Substantive: Online platforms, marketplaces; Methodologies: Structural estimation, causal inference, causal machine learning, game theory, applied queueing theory

Academic Degrees

• PhD, University of Maryland at College Park, 2020
• MA, University of California at Berkeley, 2013
• BS, Tsinghua University, 2012

Awards, Honors & Certificates

• INFORMS Service Science Best Cluster Paper Award (1st Place), 2025
• POMS-HK Best Student Paper Award (Honorable Mention for Mengfei Li), 2025
• Sauvain Undergraduate Teaching Award (Finalist), 2025
• POMS-China Best Student Paper Award (3rd Place for Yu Guo), 2024
• POMS College of Operational Excellence Junior Scholar Best Paper Competition (Finalist), 2024
• Kelley School of Business Research Award, 2024
• Dr. James E. Mumford Excellence in Extraordinary Teaching Award, 2021
• Innovative Teaching Award (Finalist), 2021
• Ann G. Wylie Dissertation Fellowship, 2018
• POMS College of Supply Chain Management Best Student Paper Competition (Finalist), 2018
• IBM Service Science Best Student Paper Award (1st Place), 2017

Selected Publications

• Zhang, W., Elmaghraby, W. J. and Kabra, A. (2025). Marketplace Expansion through Marquee Seller Adoption: Externalities and Reputation Implications. Management Science, in press.
• Zhang, W., Liu, C., Ming, L., and Cheng, Y. (2025). The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce. Production and Operations Management, 34(12), 3830–3846.
• Bimpikis, K., Papanastasiou, Y., and Zhang, W. (2024). Information Provision in Two-Sided Platforms: Optimizing for Supply. Management Science, 70(7), 4533–4547.
• Bimpikis, K., Elmaghraby, W. J., Moon, K., and Zhang, W. (2020). Managing Market Thickness in Online Business-to-Business Markets. Management Science, 66(12), 5485-6064.

Edited on December 18, 2025