BUS-J304 Strategic Management: Honors
- 16 weeks
- 3 credits
- Prerequisite(s): Business Honors student; completion of all I-Core prerequisites, must have Junior standing.
- Corequisite(s): BUS-F304, BUS-M304, BUS-P304, and I304. Part of Honors I-Core; qualified students enroll in BE304 at time of registration.
A cross-functional survey of business management. This course is concerned with the roles and tasks of a firm’s top managers (i.e., strategic decision makers). Designed to provide an appreciation for the total firm perspective and the means by which firms create and sustain competitive advantage in today’s increasingly challenging and complex business environment (domestic and global). Strategic management of the firm involves diagnosing the firm’s current situation and developing realistic solutions to the strategic and organizational problems that confront top managers. A desired outcome of this course is an enhanced appreciation for the complexities of managing a formal organization. The primary objective is to help develop analytical skills for identifying key strategic issues and formulating appropriate strategies given a firm’s situation. Credit not given for both J304 and (J370 or J375).